A new survey conducted by Animoto reports that 85% of small businesses say that the use of social media has added to their customer lists. Respondents also indicated that Facebook and Instagram were their favorite tools for publishing marketing videos. Tips for Creating Engaging Videos… Read More »How to make more engaging videos for your small business
In 2017, 33.4 million buyers had purchased items from the Etsy craft and vintage market. So, if you sell products in these categories, Etsy 's use can help you get your shop in front of a huge base of buyers. Tips for Starting an Etsy… Read More »10 Impressive Tips for Starting an Etsy Business
Influence marketing has become a key tool in the overall marketing mix used by brands. That's because it offers more return for your advertising dollars. Influencing marketing is now a proven strategy, marketers use cloud-based artificial intelligence (AI) solutions to process and leverage all the… Read More »How Influence Marketers Benefit from a Cloud-based AI
In this time of year, the summer holidays are in the minds of many people. If you are traveling on business, combining a business trip with a vacation to make up for a portion of the cost with a tax deduction may seem attractive. But… Read More »Can you deduce from the business trip when it is combined with holidays?
Artificial intelligence has entered the workspace for some time and the move to automation is expected to increase over time. By 2033, nearly half of American jobs are likely to be automated. Major automakers, shippers, and even opportunities for journalism and health care are automated… Read More »Life after the IA
Investing in something for your business should always be considered carefully because no one wants to lose profits on a hasty decision. What's more, transportation is often one of the most important expenses for startups and small businesses, so it's crucial to get it right… Read More »Avoid these 6 mistakes when choosing a vehicle for your business
Starting a business is not difficult. The hardest part comes when you have to use your brain and your resources to build the business from the ground up and take advantage of your business idea. It means dealing with marketing campaigns, identifying the audience, understanding… Read More »How to turn profits into growth
For companies that need IT help, but do not have the resources to hire a full-time professional, a Managed Service Provider can help you. HigherGround Managed Services is one of these service providers. The company provides comprehensive experience and advice to meet the needs of… Read More »Spotlight: HigherGround wants small businesses to stop worrying about IT
Here is another story to which you can identify yourself or have not yet lived in your professional life. It's one of those who define your leadership in the sight of all, sometimes on the basis of decisions taken in the moment, like this one.… Read More »You are the moral compass of your company
As you may know, there are several risks inherent in the creation and management of a small business. When you build your business, it's easy to get lost in "fun" activities. Selling Marketing, and Hiring a Team are some of the activities on which entrepreneurs… Read More »Thinking of the insurance your small businesses need? Here are 5 types to consider
Many of us dream of working at home. I know that I like working remotely and freelance. However, this is not always for everyone. Some people can not work at home all the time – or not at all. Should you work at home? Here's… Read More »Some Excel people work at home and some do not – Which one are you?
Starting a business is difficult. You must be motivated and enthusiastic about your product or service to succeed. But even with determination and a solid business plan, this can be difficult. Surprisingly, in the UK, one in four businesses fail in the first five years.… Read More »Is it difficult to start a debt management business?
Starting in an innovative new niche often forces you to face difficult challenges. First, you have to face your direct and established competitors; they will not easily give up their market share. Second, you must navigate through complex laws and regulations – not to mention… Read More »Exclusive Questions and Answers with Alex Lubinsky, Founder and CEO of Rentberry, on Managing Startup Challenges
With the launch of Freshworks 360, small businesses can now access a fully integrated, cloud-based, omni-channel customer engagement solution. Freshworks 360 will collect and manage all support, sales and marketing communications on different channels on a single platform. And this, while being able to engage,… Read More »Freshworks 360 unites sales, marketing and support channels for small businesses
Live chat support is one of the best ways to improve customer engagement. Properly managed, this feature can give you substantial and lasting increases in conversion rates and overall customer satisfaction. It is up as a customer support asset, up from 8.3% in 2017. However,… Read More »4 errors in live chat support that you can easily fix