Without a reservation, traffic is the life and soul of any online business on the Internet. Even if you have a high conversion website with no traffic to your specially designed website, I’d say the website is useless. As an Internet marketer, you must learn… Read More »How to Get More Traffic to Your Website for Free
Today’s business sphere is heavily reliant upon a variety of technological tools and devices. Cell phones, tablets, and laptops can help you to complete daily tasks in less time, save money on staffing, and streamline existing processes. But, depending on mobile devices to complete work… Read More »How to Secure the Mobile Future of your Company from Cyber Attacks
What’s the point of spending all those resources in building an incredible product if no one has heard of it? Even if your engineering team has hit it out of the park, your customers aren’t just going to find you automatically. A well-oiled marketing campaign… Read More »B2B Sales Lead Generation Techniques from Website Visitors
The purpose of a POS system is to save your business time and money, but retail stores and restaurants that simply buy one without taking any further measures are not fulfilling their system’s full potential. Increasing ROI and improving productivity is an ongoing process, not… Read More »5 Ways to Save Time and Money with Your POS System
In this modern world, social media has become very common and convenient for everyone all around the world. It can intensify people’s life by letting them connect with people all across the globe. It has many such benefits like it connects far distant people easily,… Read More »10 Ways to break your Social Media Addiction
Learn which Facebook ad placements can help you meet your advertising goals in this updated guide with an infographic.
Since its introduction on the Google Display Network last November, the intent of customization has revolutionized display advertising. The personalized intent allows you to expand your business outside the predefined audience categories, identifying new prospects likely to be on the market for your product or… Read More »How to use custom intent audiences in your Google Display Network campaigns
Debra Mastaler is a feature editor on Search Engine Land. She is an internationally recognized authority on link building and is a certified OMCP link building trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or has… Read More »Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath and more
Dan Shure, SEO consultant and podcast host, noticed a slight increase in the number of pre-roll and mid-roll ads on YouTube videos that he watched in the last week . When signing in to his Google Account, Shure reported that YouTube ran a total of… Read More »Does YouTube show more pre-roll and mid-roll video ads?
Some people observe the changes made by Google to its algorithm by adding new rules and penalties, but most of the time, the company only reorganizes the existing order. The 2011 Panda algorithm introduced a new structure into Google's ranking factors and was implemented to… Read More »Analyzing pages: is it better to update or delete fine content?
Google remains at the forefront of developments in many areas that could disrupt local search. Artificial intelligence (AI), virtual reality (VR), the Internet of Things (IoT), voice search and cloud technology are increasingly being used by consumers and businesses . Yet there is one area… Read More »How social networks usurp the dominance of Google's local search
rvlsoft / Shutterstock.com Twitter CEO Jack Dorsey yesterday announced a major business upturn, hiring Periscope co-founder Kayvon Beykpour to lead the products and Mike Montano to lead the team. Engineering company. "Through the goal of increasing our sustainability, our agility, our invention and our entrepreneurial… Read More »Twitter undergoes reorg, makes the former product head co-founder of Periscope
? About a week ago, the Consortium Advertising ID announced that it would offer the DigiTrust ID of the Tech Lab of the Interactive Advertising Bureau (IAB) as a solution, in more than his own open publicity and unified open ID Trade Desk. This was… Read More »Why did MediaMath "untie" the advertisement identification consortium
For the opening session of SMX Advanced, we had a speech by Fabrice Canel de Bing. Here are my notes from this session. Fabrice begins by emphasizing that research becomes more intelligent. For example, search engines improve on the analysis of feelings. If you want… Read More »SMX Advanced Summary: Speech by Fabrice Canel de Bing
Can contextual targeting be targeted to work as well as targeting by interest or occupation? This question has become very relevant these days, in light of the requirements for consent and other limitations around personal and third-party data. To help answer this question, two London-based… Read More »Is targeting third-party data more effective than contextual targeting?