Digital Marketing

Facebook will post all ads that a page is being run and archive ads in the US federal election

Twitter is not the only social network to make its advertisements more transparent as a result of the controversy over election advertising in Russia. Facebook will begin to display all the ads that the brands are currently showing on the company's properties on their Facebook… Read More »Facebook will post all ads that a page is being run and archive ads in the US federal election

Protagonist adds action tools to his narrative analysis for brands

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at articles and online commentary to find the "underlying beliefs and motivations of consumers." These messaging stories were then made available to inform the marketing strategy of a customer brand. Protagonist defines narratives as… Read More »Protagonist adds action tools to his narrative analysis for brands

Deloitte predicts e-commerce will outpace store spending during the holiday season

After interviewing more than 5,000 US consumers, the 2017 Holiday Deloitte survey revealed, for the first time, that people plan to spend the majority of their vacation budget online. The prediction is based on the survey question asking participants: "What percentage of your total vacation… Read More »Deloitte predicts e-commerce will outpace store spending during the holiday season