Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week, Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative advice. #Fuel is an expansion of Twitter's branding team, which is already helping brands create content. It might sound confusing. it disturbed me. Why… Read More »Q & A: Stacy Minero of Twitter details his brand new content program, #Fuel
A new Influence influence marketing study shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers do not fully understand when they see sponsored content. The survey surveyed 514 American adults who follow influencers / celebrities on social… Read More »Survey: Most Consumers Do not Know Paid Influencer Messages Are #ads
SEO is a long-term strategy. It takes time to build authority and reputation, and spam tips that work for a short time are ultimately devalued by search engines. However, we found a strategy that produced results relatively quickly and that proved to be particularly effective… Read More »How to Increase B2B Traffic by 192% in Five Months
If you have a relatively new or low authority website, you know how difficult it can be to categorize it for high-volume, short-tail keyword phrases. Heck, no matter what competitive keyword can pose a challenge, even for well established sites. I often hear experts talking… Read More »How to use long-tail keywords to build your short-tail rankings
Here is our recap of what happened in online marketing today, as reported on Marketing Land and other places on the Web. Please visit Marketing Land for the full article.
Programmatic is one of the most exciting channels for personalization. We have a lot of data at our disposal, which we can use to adapt to whom we show advertisements, when we show them, and what we show them. Unbelievable. But not always amazing. There… Read More »Do not bother me! Here's how to get a correct customization of programmatic
For decades, marketers have been asking for better analysis and data to judge both the performance of their campaigns and their partners. Agencies listen – but do they do the right things? The current hype to prove the return on investment has led many agencies… Read More »How to avoid the "paradox of agency measurement" and win the trust of customers
The FameBit Influence Marketing Platform has been strangely silent since it was acquired by Google a year ago, according to several leaders in the advertising and entertainment industry (" I have not received anything from them since YouTube, does not even call us cold, "said… Read More »YouTube FameBit has a new sales boss, extended post-acquisition platform
Persado is the kind of tool that can make editors and other creative writers nervous. Founded in 2012, she uses artificial intelligence to generate emotion-focused marketing messages for e-mail, postal mail, Facebook ads, landing pages, display ads, and even text messages. crates of shops. It's… Read More »Persado now generates marketing messages targeting emotions for individuals
Retail Game Changers: Millennial and Generation Z Buyers are the Essential Future of Bricks and Mortars
At first glance, Millennials and Generation Z buyers seem to sound the death knell of the brick and mortar retail industry. After all, these demographics spend more time (shopping) on smartphones and mobile devices than any other generation. And even though it may seem easy… Read More »Retail Game Changers: Millennial and Generation Z Buyers are the Essential Future of Bricks and Mortars
If you are obsessed with growth, you know how important it is to have a very detailed growth strategy. You and the data are FFF, is not it? Great, but you must also understand the context that surrounds these data. I know it sounds a… Read More »How to take advantage of behavioral analysis in your growth strategy
Will Smith is not just a pretty face. Nor is he just a friendly and talented actor. He is a businessman and a marketer. The only Hollywood star who gets more than $ 20 million per movie. Even his films that have not gotten good… Read More »How Master Analytics like Will Smith and Amazon
Your site generates more traffic from mobile devices than from workstations. So … why are your mobile conversions so weak? It's what matters most after all. Not true? Good. The typical reason? Your site is bad. Simple and simple. It's hard to use. The organization… Read More »Underperforming mobile pages sabotage your income. Here's how to fix them.
There are 24 hours in a day. Since customer engagement is your priority, it may seem impossible to communicate daily with your audience. Tara Walpert Levy, General Manager at Google, writes: "In the whirlwind of chaos, excitement, and yes, sometimes fear, the brands that win… Read More »Scaling Engagement: 5 Strategies for Connecting with More Clients
The funnel has become a key part of the modern marketing toolbox. This is the first report they read on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analysis tools have a version of a… Read More »Exploring key segments to understand and improve your funnel