The consultation data are good. But being a slave to the data is not. There is such a thing as being too obsessed with data. The confirmation bias appears. And you miss the good things, though intangible, that accompany your efforts. The solution is to… Read More »5 lies you talk about your analysis (and how to fix it)
When I say "segmentation" in marketing, what comes to you in the mind? Chances are, you immediately think of email segmentation. Segmenting your emails is essential to improve the engagement and conversion rate of your customers. Although emails are the most widely discussed type of… Read More »Why segmentation is essential to your marketing success
Digital marketing is a blessing for marketers because of the wealth of data that it provides. Online marketers can analyze and dissect countless items to better understand the habits and preferences of their customers. Therefore, they can actually put themselves in their customers' shoes and… Read More »How to Match Behavioral Measures to Your Main Drivers of Activity
If you are looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A main magnet is basically a bridge drug or a bribe to coax your target audience into your sales or marketing… Read More »How to build a lead magnet in your product to stimulate growth
It was only a matter of time. Just like Amazon, YouTube and Netflix before, Facebook officially entered the video streaming game. What is Facebook Watch, and what does it mean for you, your marketing strategy? What is Facebook Watch? Launched in August 2017 to select… Read More »What Facebook Watch Will Mean for Marketers
When it comes to reaching committed and relevant audiences, what marketing channels really shine? Social media? E-mail? Webinars? What about podcasts? "Podcasts?" I can hear you thinking, "You mean those radio shows that were popular in the early 2000s?" Of course, podcasts have reached critical… Read More »Podcasts: Your next big marketing channel, or just a fad?
Do you know all these statistics that you follow? They are probably not worth anything. I'm not saying that they have absolutely no value, of course. I'm just saying that they do not do anything for your bottom line most of the time. These are… Read More »6 Metrics that you might think are important but are not really (and what to follow)
Retention, huh? It's like interviewing for a job and getting to the final stage of interviews – just to realize that it will not happen. We spend money to get people to our site, visitors spend eight seconds on the page and 98% will never… Read More »How Linkody Hacked Customer Retention
93% of Internet users surf the Internet on a mobile device every day. That's 3.5 billion people who could potentially see your website on their phone or tablet at some point. It follows that you should work as hard as possible to optimize your mobile… Read More »8 forgotten mobile design best practices to implement
Getting leads to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? It's where the responsive and customer-centric emails come in. Despite some announcing the "death of email" on more modern platforms like… Read More »How to get e-commerce customers back after their first purchase