Digital Marketing

PayPal's new Marketing Solutions tool highlights how buyers are using the online payment platform

PayPal has launched a new suite of free marketing solutions for merchants that provides insights into how customers use the online payment platform. According to the announcement, the information tools on newly marketed purchases will include aggregated and anonymous data that will track the behaviors… Read More »PayPal's new Marketing Solutions tool highlights how buyers are using the online payment platform

Growth Hacking vs. Growth Mapping: What You Should Do To Set Your Business To Scale

So you have fine-tuned your landing pages until your conversion rates are not improving, divide every facet of your advertising campaigns, and work with influencers in your niche to maximize your visibility. What's next? These tactics are wonderful and can generate explosive growth, but after… Read More »Growth Hacking vs. Growth Mapping: What You Should Do To Set Your Business To Scale