Digital Marketing

How to Create an ROI-Based Management Approach to Successful Paid Search

Pay-Per-Click (CPP) practitioners with mediocre skills simply hold accounts. The average practitioner intensifies the game by optimizing the accounts. The really effective pro, however, has the critical ability to expand and develop search accounts in an organized and calculated manner. These best-performing companies can increase… Read More »How to Create an ROI-Based Management Approach to Successful Paid Search

Report: Stores Still Critical in the Consumer's Travel Journey, Above Television and Social

A new survey of 2,000 US consumers of localization provider Blis argues that, contrary to marketers' perceptions, the main way consumers discover new products is in retail stores. traditional detail. At the same time, the study confirms the complex, multichannel and dependent nature of the… Read More »Report: Stores Still Critical in the Consumer's Travel Journey, Above Television and Social

Twitter's new Advertising Transparency Center shows all ads served in the last 7 days

rvlsoft / Shutterstock.com In anticipation of the upcoming midterm elections, Twitter is deploying the second phase of its efforts to bring more transparency around political advertising campaigns. Starting today, no one in the world will be able to view Twitter ads over the last seven… Read More »Twitter's new Advertising Transparency Center shows all ads served in the last 7 days