I have said it before, and I will probably continue to say it in the future: building links is difficult. In particular, building content-based links is difficult because you hope that the idea and the execution you have imagined are strong enough to attract links.… Read More »Doing the Job: Overcoming Common Link Blockers
Audiences are the dotted lines that have the potential to connect almost all of our digital channels. Audiences can help improve performance within a campaign and they can also influence strategies in other campaigns, and even in other channels. By using audiences within paid search,… Read More »How to Leverage Strategic Audience Targeting PPC
At each research conference, you hear the same question of the bait-click: "SEO is it dead?" The short answer is "no", and the longest answer is always "no", it just changes. Perhaps the term Search Engine Optimization (SEO) is not really a good way to… Read More »Practice useful marketing for the success of local commercial content
In search engine marketing (SEM), geographic targeting is the best friend of a local advertiser. After all, if you only serve customers in Evanston, West Virginia, it does not really make sense to pay for the clicks of New Yorkers. Geographical targeting is also ideal… Read More »National Ads, Local Results: Where Should You Put Your Money?
Pay-Per-Click (CPP) practitioners with mediocre skills simply hold accounts. The average practitioner intensifies the game by optimizing the accounts. The really effective pro, however, has the critical ability to expand and develop search accounts in an organized and calculated manner. These best-performing companies can increase… Read More »How to Create an ROI-Based Management Approach to Successful Paid Search
With a record number of data breaches last year and a steady stream of new revelations about misuse of data, you may think that you have heard all that 's wrong. you have to know about data breaches. You would be wrong. Now that the… Read More »Now that GDPR is here, what are US companies doing if they have a gap?
Image: Google Following Tuesday's announcement that Google is consolidating its ads into three new brands – Google Ads, Google Marketing Platform and Google Ad Manager – the company is consolidating and updating its marketing partner program. The Google Marketing Platform combines DoubleClick advertising products and… Read More »Google Announces Google Marketing Platform Partners Program
Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. While you have a hard time choosing, implementing, and using to transform your organization, it's helpful to see what success looks like and to hear… Read More »Here is your exclusive taste of the MarTech agenda
Debra Mastaler is a feature editor on Search Engine Land. She is an internationally recognized authority on link building and is a certified OMCP link building trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or has… Read More »Marketing Day: launch of MarTech program, Instagram launches themed channels and more
With the recent entry into force of the GDPR, advertisers worry once again about the use of consumer data. In Europe, fretting is under a regulatory cloud, with financial consequences for the misuse of EU consumption data. Here, in the United States, we are not… Read More »It's time for the promise of the brand to evolve. Again.
Facebook continues its efforts of transparency around pages and ads, by now including an "Info & Ads" section on the pages listing all the advertisements posted on Facebook, Instagram and Messenger, as well as on the partner networks from Facebook. This means that everyone can… Read More »Facebook begins to show all ads that a page is being run
A new survey of 2,000 US consumers of localization provider Blis argues that, contrary to marketers' perceptions, the main way consumers discover new products is in retail stores. traditional detail. At the same time, the study confirms the complex, multichannel and dependent nature of the… Read More »Report: Stores Still Critical in the Consumer's Travel Journey, Above Television and Social
rvlsoft / Shutterstock.com In anticipation of the upcoming midterm elections, Twitter is deploying the second phase of its efforts to bring more transparency around political advertising campaigns. Starting today, no one in the world will be able to view Twitter ads over the last seven… Read More »Twitter's new Advertising Transparency Center shows all ads served in the last 7 days
From Neura Two companies are developing content and ad targeting techniques that use new ways to reach the real world. Neura, based in Sunnyvale, Calif., And In Loco, based in Brazil, use different techniques, but both point out how offline tracking might evolve. After three… Read More »Neura and In Loco Launch New Efforts to Harness the Real World for Targeting
"Optimizing Experience" is one of those terms that seems to cover almost everything. Since everyone agrees that the customer experience is the key to a brand's success these days, would not it be optimization that involves all the marketing tools of your toolbox? But, as… Read More »Forrester publishes his first Wave report on the optimization of the experiment