Last month at the F8 developer conference, Facebook made a number of new announcements about upcoming features for Instagram. Yesterday, the company began to roll out the latest updates, which includes bringing video chat to Instagram Direct, a new batch of camera effects and theme… Read More »Instagram launches thematic channels in Explore, video chat in direct and new camera effects
After 18 and 22 years respectively, the brands AdWords and DoubleClick will soon cease to be. As part of a global effort to streamline its offerings, Google's flagship advertising products are getting new names and are being reorganized to better reflect their current capabilities and… Read More »Google Removes AdWords and DoubleClick Brands from Major Name Change to Simplify
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head product and business safety teams, hosted a live Q & A session of 45 minutes with users. During the livestream, Dorsey said that Twitter's main goal was to improve the health… Read More »Twitter now removes 214% more spam accounts during ramp-up efforts against bad actors
Debra Mastaler is a feature editor on Search Engine Land. She is an internationally recognized authority on link building and is a certified OMCP link building trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or has… Read More »Marketing Day: Supreme Court Reversal, Cryptocurrency Facebook Ads and More
More than 25 years ago, the US Supreme Court rendered a decision that would have profound implications as e-commerce evolved. The decision in Quill v. Heitkamp in 1992 meant that online retailers who had no physical presence in a state did not have to collect… Read More »The overthrow of the Supreme Court over the public sales tax is a major blow to e-commerce businesses
Demand Platform The Trade Desk came out this week with what it says is the biggest product launch in its history. So big, in fact, that he describes the launch as his next wave. There is a new level of artificial intelligence called Koa that… Read More »The Trade Desk launches its "next wave"
Facebook is looking for new ways to give users more control over the content they see in their news feed. Today, the company has announced that it is testing a new "Keyword Snooze" feature that will allow users to queue messages with keywords or selected… Read More »Facebook's "Keyword Snooze" feature will allow users to hide messages with specific words or phrases for 30 days
Facebook now allows advertisements promoting crypto-currency and related products, reversing its decision in January to ban such advertisements. Earlier this year, the site banned ads for binary options, initial offerings and cryptocurrency – financial products associated with "misleading or deceptive promotional practices". Today, Facebook has… Read More »Facebook opens the door to crypto-currency advertising, reversing the policy announced earlier this year
Debra Mastaler is a feature editor on Search Engine Land. She is an internationally recognized authority on link building and is a certified OMCP link building trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or has… Read More »Marketing Day: East SMX Diary, Follow-Up of Facebook Events, Squadhelp and More
With more than 40% of online and growing transactions, the mobile is eating the world day by day. When a customer decides to learn and make a decision, the smartphone is the gateway to discovery. Smartphones, popular apps, and on-demand services are driving consumer behavior… Read More »The mobile takes over from the client
I do not need to tell you that 2018 has been a busy year, with new technologies such as voice search and a mobile focus focused on the world of SEO, not to mention the drastic adaptations announced by the advertisers. We will have to… Read More »You'll love what the East SMX program has to offer
Naming a product or company can make or break the effort. Traditionally, this involved the participation of branding agencies engaging various experts and test groups. Chicago-based Squadhelp uses a crowdsourcing platform to find exactly the right name, after which it uses various verification and testing… Read More »Squadhelp adds AI to help invent successful brand names
Apparently, the recent acquisition of Time-Warner has left AT & T hungry for more. On Monday, the telecommunications giant announced that it was buying the programmatic advertising market AppNexus. "Ad Tech combines real-time analytics and technology with our premium television and video content," said Brian… Read More »AT & T buys the Announcement Exchange AppNexus
This is an idea that has existed for years: consumers should control and sell their data explicitly to get compensation. He is involved in many data collection systems today (for example, "give us your email for 10 percent off"); However, Killi is the first to… Read More »Blockchain powered Killi wants users to "own their identity", make money from brands
Application developers and marketers now have access to a no-code event configuration feature in the Facebook SDK that allows them to configure event tracking on applications such as registrations and purchases without having to create code. "This simplifies the installation process by allowing marketers to… Read More »Facebook allows marketers to set up application event tracking without having to add code