Email subscribers are valuable. They are difficult to obtain and are worth a lot to e-commerce companies. Losing one because of an error in an otherwise well executed marketing plan would be a shame. In this article, I will explain how to avoid four messaging… Read More »4 ways to irritate e-commerce subscribers
There is a lot of excitement about all the new Artificial intelligence technology striking the market – such as the Amazon Echo and the Google Home smart speakers, among many other products. However, there is also a growing concern about how these devices can invade… Read More »The artificial intelligence against Eavesdropping of Echo and the Google home invasion
Complex products and long buying cycles make search engine optimization for B2B sites different from that of B2C. The difference, however, is not in the specific techniques, but in the way that SEO and other marketing tactics are integrated to help a B2B e-commerce company… Read More »B2B SEO Requires an Integrated Approach
There will be few New Year's Eve celebrations, but maybe a lot of next morning for American companies that do not have a lot of fun. have not started to prepare for the ASC 606 rules on revenue recognition. They should come into effect on… Read More »Countdown to ASC 606
Technology is at the root of many traditional financial practices, Dwolla, for example, provides an API to facilitate ACH payments. Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions use it primarily to manage accounting services and other back-office… Read More »How does Fintech affect e-commerce?
ShippingEasy launched automated e-mail marketing Thursday as a supplement to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. It can perform the following actions: Set a trigger to send email to first buyers… Read More »E-mail marketing goes hand in hand with e-commerce
In "10 Blockchains Can Benefit Merchants", my previous article, I tackled the potential uses of blockchain technology. In this article, I will describe 10 service providers who are already using this technology. Block the verb Blockverify uses block strings to identify counterfeit goods and make… Read More »10 retail blockchain sellers
PayPal announced Friday the immediate availability of its peer-to-peer payment service on Facebook Messenger, thus facilitating the exchange of money between friends and family. ] PayPal allows Messenger users to send money to friends "class =" story = "width =" 200 "height =" 200 ”… Read More »PayPal allows email users to send money to friends
Development frameworks such as PhoneGap and, more recently, React Native, greatly facilitate the creation and deployment of mobile applications by retail businesses for consumers and internal teams. Radio frequency identification readers are a common tool in retail warehouses. The employees in charge of the execution… Read More »Frameworks such as PhoneGap and React Native Ease Mobile Application Development
Content is king, and nowhere is this more true than in content marketing. Content marketing, which bridges the gap between marketing and storytelling, is critical to attracting and retaining e-commerce customers. "Content marketing is the practice of sharing information that your target audience will find… Read More »7 Tips for Highly Effective Content Marketing
October is National Cyber Security Awareness Month. For small and medium businesses, it's a good time to strengthen a security plan with tools or resources that are free or relatively inexpensive. Here is a list of online security tools for small businesses. There are tools… Read More »28 Online Security Tools for Small Businesses
By John P. Mello Jr. Oct 24, 2017 5:00 AM PT On Monday, Google launched an online payment service designed to speed up the online payment process. Although the new offer is not quite Amazon One-Click, it will eliminate many of the boring steps that… Read More »Google aims to reduce online shopping
When it comes to describing the products you sell, it's better to use the right words – not just the best triggers that encourage buying, but also the right words by definition. Using the wrong terms to describe the articles not only gives the impression… Read More »Reckless product descriptions can cost a lot of money
The Federal Trade Commission regulates privacy in the United States and, according to FTC rules, Website has no privacy policy. However, a website must respect and not violate its policy when it has one. LifeLock learned this lesson the hard way when the FTC sued… Read More »E-Commerce Societies: Get Ready for New Privacy Laws
In light of recent industry upheavals, some retail businesses may soon close their doors. Sooner or later, private business owners usually retire or move out. While some will pass the business to the family or, perhaps, to employees, others will not do it. This is… Read More »What to Consider When Selling an Ecommerce Business