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Cheddar launches his television channel in Europe with Molotov

Cheddar has partnered with social media platforms and OTT services in the United States. Cheddar is now turning to international markets. The media company is in partnership with French start-up Molotov so that French viewers can watch Cheddar from all their devices.

Cheddar was launched 18 months ago. Unlike many new media companies, startups are focused on live video content. In other words, Cheddar is a TV channel that you can find on Sling TV, Amazon, Philo, Twitter, Pluto TV, 60 percent smart TVs in the United States, Vimeo and Facebook. He raised more than 30 million dollars and covers technology, finance

Up to now, Molotov has focused on traditional television channels, broadcasting live dozens of live and on-demand channels. Cheddar is a different beast because the company calls itself a "post-cable network". This is the first sign that Molotov is willing to expand beyond traditional linear television.

Cheddar's founder and CEO, Jon Steinberg, told me that Molotov can access the feed without a license fee. However, Cheddar has staged shows sponsored by brands and brand integrations – these sponsored segments will still be broadcast on Molotov, and Cheddar keeps the money. Cheddar expects to generate $ 11 million in revenue this year.

Molotov has more or less the same thing with basic cable networks. Until now, the company can stream live streams from TF1 or France 2 for free, but French networks do not divide the advertising revenue with Molotov (it's different when it's up). is content on demand).

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This is a smart partnership because Molotov is already available on many devices and claims today to have more than 3 million monthly active users only 16 months after its launch and 7 months after reaching one million registered users. And there is a reason why Molotov was very successful. The startup sets the future of television.

After creating an account, you can find all your content on all your devices. You just need to sign in with the same account. Molotov works on connected TVs from LG and Samsung, digital media players, such as Apple TV, Android TV devices, smartphones, tablets and computers.

With the help of Molotov, you can watch live TV, start again from the beginning of a live broadcast, play videos on demand and bookmark your favorite content to store it in. your DVR in cloud. More importantly, the TV browsing is great, and I've never seen a better search feature when it comes to TV content.

You can broadcast dozens of channels with a free account and pay for premium channels and storage. The company plans to expand beyond France and become the only TV application you need.

While most of the channels are well-known French television channels, Molotov already distributes CNN. More importantly, Molotov has yet to sign agreements with television networks in Europe in order to expand to new countries. Users in these new markets will have Cheddar content from the first day.