A union filed a lawsuit against several companies on Tuesday, claiming that Facebook's exclusive advertising services promote discrimination against older people and looking for work.
Ageism in Facebook job offers?
Legally representative of members as well as other job seekers, communications workers from America claim that they have not had the same offers of employment. job because of Facebook's targeted advertising tools, according to Bloomberg. He specifically blames the appearance of artificial intelligence, which explains several personal factors to refine on a certain demographic group.
"When Facebook's algorithm disproportionately directs advertisements to younger workers to exclude older workers, Facebook and advertisers who use Facebook as an agent to send their ads engage in disparate treatment "in a federal court in San Francisco, while making reference to the official stipulations of competition in employment in California.
The Communications Workers of America, however, does not directly pursue Facebook, but rather companies that it believes use or use tools inappropriately, including Cox Media Group, Cox Communications, T-Mobile and Amazon . According to Bloomberg, other entities named in the amended document, but not listed as defendants, are Enterprise Rent-A-Car, Ikea and the medical system of the University of Maryland.
"It is important that the EEOC [Equal Employment Opportunity Commission] engages in a thorough and thorough investigation on Facebook, since Facebook is the largest employment agency in the history of the world ", said Peter Romer-Friedman, a union lawyer, Bloomberg
Facebook's technology, which allows potential marketers to specify who they want to reach, has already put the company in hot water.
Facebook announced in November 2016 that it was going to end a feature that allowed advertisers to choose an audience based on ethnicity and race. A class action lawsuit also filed in California at the time accused Facebook's tools of violating key civil rights laws, such as Title VII of the Civil Rights Act of 1964, as well as the Fair Housing Act.
A Facebook spokesman categorically refuted the allegations made in this complaint when the Daily Caller News Foundation asked him for his opinion.
"The trial is absolutely worthless and we will defend ourselves vigorously Multicultural marketing is a common practice in the advertising industry and helps brands reach audiences with more relevant advertising," said representative of the company in 2016, although later the company abandoned this particular ability.
The huge involvement of Facebook in the digital advertising industry in general (with Google) has also sparked the anger of several competing individuals, groups and businesses.
Reissued with permission. Original here.
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