ClassPass announced today the launch of ClassPass Live, a home-based workout platform that connects users with fitness teachers via live video.
ClassPass Live was first announced in December of last year. The company has purchased a studio in Industry City, in addition to hiring instructors to develop an exclusive ClassPass workout for users and arrange classes.
Here is what ClassPass CEO Fritz Lanman had to say at the time:
At ClassPass, we put our technical capabilities at the forefront of physical fitness, especially with regard to interactive and immersive experiences, which is nowhere more obvious than in the past. With ClassPass Live. We have leveraged our unparalleled data and exams to create a unique live programming grounded in heart rate training, unlike anything else on the market. By developing a digital home product, we are able to offer existing members more value and flexibility in the way and when they train while simultaneously offering workout sessions inspired from the studio to a larger number of people nationwide.
Those who subscribe to the product will have access to a starter kit, unlimited live training sessions, and a heart rate tracking tool.
ClassPass live will be available for $ 10 / month for existing ClassPass subscribers and $ 15 / month for autonomous users, with an annual price of $ 99 / year.
Part of the advantage of ClassPass Live is that the company can provide workout sessions to users without incurring the wholesale cost of buying spots in boutique classes existing. Plus, ClassPass Live allows the company to expand to a new market almost instantly without having to base.
The launch of ClassPass Live comes at an important time for the company. ClassPass has recently changed its pricing structure with the introduction of credits. Instead of letting users buy a certain number of courses each month, ClassPass now sells credits that can be used to buy courses, allowing for a dynamic pricing model.
While ClassPass said that this product was well received for six months of testing, some Twitter users expressed disappointment
with the new structure.
However, ClassPass remains a dominant player in the world of fitness, with a total funding of $ 154 million.