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Cloud Essentials Service Helps Small Business Provide First-Rate Customer Support

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Salesforce followed the successful version of Sales Cloud Essentials with the new Essentials Cloud Service.

The new offering of the leading enterprise CRM platform is natural, especially for small businesses for whom Sales Cloud Essentials helps your sales team attract new customers and customers into the funnel of your business . Essentials Cloud Service helps your team these customers.

Marie Rosecrans, Senior Vice President of Small Business Marketing at Salesforce, recently told Small Business Trends that the goal of Salesforce Essentials is simple. It is designed to help you "find, win and retain your customers," she said. "As soon as they enter your funnel as a track when these customers need support, we are able to help our customers do just that."

"We learned a lot about the needs of small businesses," added Rosecrans. "People who currently use spreadsheets, e-mail boxes need a better way to run their business and they need it to be very simple. They are limited in resources and limited in time. Often, small businesses are so engrossed in the daily demands of working in their company that they do not put aside the time to work on their venture. "

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Cloud Essentials Service helps small businesses help customers after they've been integrated into their lap, so to speak. It's one thing to have a customer on the books. It's a totally different question when it comes to following your small business with these clients.

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Adequate follow-up can lead to future activities and give these customers less reason to find another company. Cloud Service is based on the Salesforce platform and comes with some of the best integrated applications that help your small business extend the platform.

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Rather than looking in multiple places for customer information when you follow them through a service call, Service Cloud Essentials provides you with all this information in one place.

Essentials Cloud Service is ideal for small businesses where the service person is different from the sales person, but Rosecrans understands that it's often the same person with smaller businesses.

"One thing that small businesses are struggling with today is that they do not have all their customer information in a centralized location," Rosecrans said. "If it's in an e-mail or spreadsheet, that data is disparate and prevents you from taking charge of your customer." Salesforce Essentials helps you gather your data in one place so you can track it. use to offer more personalized experiences.

"We have optimized the Service Cloud solution for small businesses, in a small business, the person who supports the customer may have sold to that customer, people wear many hats."

Cloud Service Essentials adds to the firepower of a small business when it comes to helping its customers. It gives everyone working on an account all the information they need to help a customer and provide superior service.

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The customer experience is more important than the product and the price. It's more important for small businesses to create a better experience, "said Rosecrans." You know all the activities that it took to buy them, the support cases that they recorded. Think of the power of having this information at your fingertips. "

Technological gap

One of the biggest problems facing small businesses with new technologies is implementation. And after implementing it, getting the team members to use the technology properly is a challenge in itself.

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Salesforce solves this big challenge with Trailhead. And Trailhead is cooked in Service Cloud Essentials. Trailhead is a "fun and interactive way to learn Salesforce." Trailhead offers walk-thru and coaching tutorials so anyone working in a small business can see and learn.

Salesforce offers a 30-day free trial of its Essentials platform for small businesses.

Image: Salesforce

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