Content Analytics provides content management and analytics tools for branded product pages at major retailer sites.
For example, Samsung could use Content Analytics to manage the content of the page on its Galaxy Tab smartphone on the Walmart site.
Content Analytics, four years old, is one of the many content / analytics tools provided by retailers such as Target, Amazon, Walmart and Best Buy, for brands such as P & G, Levi & # 39; s, Mattel, Pfizer and others.
This week, the San Francisco-based company adds another resource to its toolbox. Called VendorSCOR, it automatically generates vendor scorecards on a product page that an online retailer could send to its brands. Content Analytics says it's the first solution to generate these types of report cards.
[Read the full article on MarTech Today.]