Content Analytics Launches Retailer Dashboards for Branded Product Pages

Content Analytics provides content management and analytics tools for branded product pages at major retailer sites.

For example, Samsung could use Content Analytics to manage the content of the page on its Galaxy Tab smartphone on the Walmart site.

Content Analytics, four years old, is one of the many content / analytics tools provided by retailers such as Target, Amazon, Walmart and Best Buy, for brands such as P & G, Levi & # 39; s, Mattel, Pfizer and others.

This week, the San Francisco-based company adds another resource to its toolbox. Called VendorSCOR, it automatically generates vendor scorecards on a product page that an online retailer could send to its brands. Content Analytics says it's the first solution to generate these types of report cards.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.