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Cordial Raises $ 15 Million for Smarter Messages and Messages

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Cordial, a San Diego start-up, described by CEO Jeremy Swift as a "truly new generation platform" for email marketing, raised $ 15 million in Series B funding.

Swift and his co-founders come from the e-mail marketing company BlueHornet / Mapp Digital, which he said gave them the background to see "the market was really shouting: there must be have a better way. "

We have written many other email marketing products. For example, last week I covered Stensul, which focuses on the process of creating email. But Swift argued that most startups build "one-off solutions" that go above the existing messaging platforms, while Cordial "unequivocally" takes the big marketing clouds offered by Oracle, Adobe, IBM and Salesforce.

"Cordial went on the market to say that you do not need a legacy solution, plus a host of other one-time solutions, to try to make messaging in real time better way, "he said.

When Swift and Justin Soni, Director of Sales Engineering, did a quick demo of the Cordial platform, one of the great distinctions that they pointed out was the way they used the customer data. Rather than targeting and customizing emails based on large customer segments, they've shown me how a Cordial email can incorporate dynamic elements that are updated with real-time personal data – as Soni clicked on different products on the merchant site. creation modified according to this behavior.

<img class="aligncenter size-large wp-image-1664057" src="" alt=" Cordial Learning Machine "width =" 680 "height =" 438 "/>

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In addition, Cordial applies machine learning technology to optimize email – not just to test variations on an item, but on every part of the email, from the line to the email. object to the prompt for action.

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And while Cordial started with email, Swift said that it was expanded to include other messaging channels like push notifications and SMS. All this can be coordinated from a tool called Podium, where a marketer uses a visual interface to build different communication flows based on the actions of customers.

Cordial has already raised $ 6 million in Series A funding. Companies using the platform include Freshly, La Quinta and 1-800-Contacts.

The new funding was led by PeakSpan, with the participation of Upfront Ventures and High Alpha. Swift said it would allow Cordial to continue adding new marketing channels (the goal is one per quarter) and to continue investing in technology.