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Creating a B2B and B2C Overlap Strategy

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B2B and B2C search marketing efforts are two different animals. From the development of keywords to the pre-qualification of researchers through the announcement text, separate strategies must be developed for each audience.

In some cases, businesses need to market both consumers and businesses. For example, the personal computer and laptop industry derives a significant portion of its sales revenue directly from consumers, but also generates a significant income by working with companies that provide computers to their handlers. ;artwork.

Segment keywords by audience

In cases where a business is pushing both B2B and B2C search marketing efforts, an "overlap strategy" needs to be developed. The overlap strategy describes the rules of engagement for keyword segmentation between the two marketing efforts. For each keyword, an audience-oriented effort will receive priority or ownership, depending on the audience to whom it is most relevant.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.


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