The makers of personal computers are trying to pull themselves together.

Tuesday, before the launch of the Consumer Electronics Show in Las Vegas, Dell announced a new Inspiron computer gaming notebook targeting the jo "price-sensitive" video games.

The laptop boasts a 15-inch h screen, Intel's seventh-generation quad-core processor and GeForce GTX graphics processors from Nvidia. It weighs just under 6 pounds, supports 1080p display resolutions and will start at $ 799.

The new laptop meets a demand from many customers regarding the creation of an affordable range of high-end gaming PCs. "Players are looking for a product that will allow them to play their favorite games in the settings they want … but at a price that reaches a wider audience," said Bryan de Zayas, director of Dell Gaming.

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The notebook will be available on January 5th. It was built to allow players to more easily expand the capabilities of the device, such as adding memory. The laptop also has two oversized cooling fans and heat exchangers so that players can play for long periods without worrying about the overheating of the device.

PC Market Bright Point

Dell is not the only PC maker to introduce a range of laptops targeting gaming players video. Lenovo unveiled its range of Legion laptops starting at $ 900 when they launch in February. Last September, the Logitech accessory manufacturer launched its G Prodigy line with mice, keyboard and headphones at mid-range prices.

Alienware, the high-end gaming PC hardware company acquired by Dell in 2006 from desktop and laptop computers with new Intel and Nvidia technology, having already supported VR and 4K resolutions

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The PC maker – who celebrated his 20th birthday last year – sees a lot of potential with the rise of virtual reality. . Frank Azor, vice president and general manager of Alienware and Dell XPS, explains: "It presents many opportunities that are new to the video game market."

Azor and Zayas are considering Inspiron and Alienware queues as a way to appeal to all video game players with different needs and desires for their personal computers, not to compete directly with each other.

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"This is not something that worries us a lot," says Azor. "We will continue to satisfy high-end players as we have been for a long time. For people who aspire to own a Alienware day but can not necessarily afford it at the moment … we will have a solution for"

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While the global PC market is weak, virtual reality arrivals and eSports (competitive video games) have boosted PC-based gaming space, with SuperData Research claiming that last year, Nearly $ 36 billion was spent on PC games, with an additional $ 2.7 billion for virtual reality and nearly $ 1 billion for electronic games. "" We are also seeing this in the marketplace (PC). "

Dell also announced its partnership with ELEAGUE, a professional eSports league operated by Turner and WME | IMG, hosted by ELEAGUE air on Turner's TBS channel, Dell will serve as official partner and exclusive supplier of PC hardware

Follow Brett Molina on Twitter: @ brettmolina23

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