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Delphia helps publishers create complex AI-driven surveys

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You probably know the questionnaires of online publishers like BuzzFeed. But what if a quiz can really help you sort out difficult decisions and complex topics, and not just what character Sex and the City or Disney Princess is most like you?

This is essentially what the startup of Y Combinator called Delphia is promising. CEO Clifton van der Linden said the company is working with publishers to create apps that help their readers make decisions.

Van der Linden is a Ph.D. He was first a candidate at the Department of Political Science at the University of Toronto and he first created an application called Vote Compass, which helps users to understand how their political views align with the election candidates. (In the United States, Compass Vote was released in partnership with Vox.)

Now, however, Delphia is working to bring a similar approach to non-political issues, such as helping children decide which college to attend, or helping adults understand the workplace culture that would be best for them.

When I mentioned the comparison with BuzzFeed quizzes, van der Linden did not exactly reject it. In fact, he admitted that they were one of his inspirations, but he added, "Let me qualify that strongly" – because he said that Delphia applications use the same thing. artificial intelligence and data science. Instead of just creating a basic decision tree (this set of answers leads to this quiz result), it actually tries to build models that show how each question and answer is related to overall satisfaction.

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<img class="aligncenter wp-image-1606576 size-large" src="https://businessdigit.com/wp-content/uploads/2018/03/delphia-helps-publishers-create-complex-ai-driven-surveys.png" alt=" Vote Compass "width =" 680 "height =" 501 "/>

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For example, in the case of the university application, van der Linden said: "We surveyed tens of thousands of new university graduates with a very long survey to form a model. that will predict "And the applications improve as more and more people participate:" All those who use these tools, when they are finished, really contribute to this learning model. and make it smarter and smarter. "

This may seem like a lot of work to be done in a website, but van der Linden says that this usually relates to publishers (who pay license fees to Delphia or who share advertising revenue): "That's a new form of personalized and innovative content for users. "

Compass Vote, for example, resulted in an average of eight to ten minutes of commitment time for each participant. And data from apps can provide fuel for more content, like this Vox article showing that Trump supporters in the 2016 election were more liberal than most questions.

So, van der Linden also compared Delphia to survey companies like Gallup, but he said, "None of them has ever paired with machine learning."

In addition to helping publishers create compelling content, van der Linden hopes to answer "a really fundamental question in the information age: when we are confronted with so much data and information, how do people make rational decisions? "

"We want to help people navigate decisions in as many decision spaces as possible," he added.

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In addition to Y Combinator, Delphia also raised funds from Creative Destruction Lab and Golden Venture Partners.

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