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Did Amazon stop its Google Shopping campaigns?

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After a year and a half of Google Shopping campaigns, Amazon seems to have stopped setting bids for Product Listing Ads.

According to data from digital marketing company Merkle, Amazon's buying campaigns began to slow down towards the end of the first quarter, and then they completely disappeared from Auction Insights reports on April 28, without Amazon PLA (Product Listing Ads) reappearing since then.

"Although it's not uncommon for competitors, including Amazon, to disappear from an advertiser's Auction Insights reports for a day or two at a time because of natural daily fluctuations in sales to auctions, the widespread leakage observed during the last week [s] to Amazon itself stops its shopping campaigns, "writes Andy Taylor, deputy director of research at Merkle, on the Merkle blog.

[Read the full article on Search Engine Land.]


About the author

Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more articles from Amy.

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