Advertising has come a long way in recent decades, far beyond simple posters and television commercials. With hundreds of different types of commercials, digital and others, it can be hard to know which forms of marketing actually work.
There will be a lot of variation, depending on the industry in which you are located and your target market. However, there are a handful of marketing techniques that have proven to be more or less effective in all areas.
Search engine optimization is the quintessence of internet marketing. An important part of having potential customers find your company's website in a web search is at the top of the search results. Most people do not look at the first pages, or even the first results of a web search, so the first ones are where you need to be.
SEO increases your "natural" or "earned" results in a search engine, so that when people search for keywords and phrases relevant to your site, or the content on your site, you will appear near Summit. It's a fast-growing industry, and a great alternative to costly Google paid advertising.
Social Media Marketing