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Do you want your business site to be ready for the Google Mobile First index? Read this!

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Accelerating your site is not optional. And there is only a short time before Google deploys its Mobile First Index and Google Speed ​​Update in July.

Even Facebook has announced that they are putting sites that load faster at the top of the news feeds. You do not have much time to anticipate these changes that could significantly reduce the traffic on your site.

There is so much to understand about AMP, the mobile first and the adaptive design to speed up your site. All this will be explained.



How to Prepare for the First Mobile Index

But let us begin with the simple bases that apply both to the office and the mobile

Resize images and compress everything

Do not make the common mistake of downloading high resolution images and allowing your Content Management System (CMS) to resize them.

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Take the time to resize and compress images before you download them. It may be worthwhile to retroactively resize all your existing images.

If you do not want to do it yourself, hire someone who has the experience to do it for you. Then use Gzip compression to compress each page across your site.

For sites running WordPress, use this Gzip Beginner's Guide. Once installed, Gzip will automatically compress everything on your site.

You may already have a plugin that has the option of checking a box and activating it. WP Super Cache is an example that has already integrated Gzip.

If you are using another CMS, search online and find the easiest method to install it on your site. Resizing the images and compressing everything will make a substantial difference in the size of the database and the loading speed of the page.

Clean up URL link redirects

With Google pushing sites to https, each site that has internal or external links is linked to many links that are being redirected.

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If you use WordPress, install the Broken Link Checker plugin and use it to easily find and edit redirected links. Check if your CMS has a similar option if you are using a different platform.

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Even though each redirection takes microseconds, with the current redirection volume, it is worthwhile to update all these links.

Investing in faster accommodation

It does not matter if your site is well optimized if you use poor quality hosting. Choosing an accommodation company is so important that it is best to get recommendations.

Upgrading to dedicated hosting or the use of shared hosting requires technical expertise depending on the size of your site and its content.

If your website runs on WordPress, there are advantages and disadvantages to using a WP optimized host compared to standard hosting. Note that optimized hosting WP does not have a C sign.

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Some hosting companies are much more likely to allow sites to be hacked than others. Beware if your hosting company is bought by a publicly traded company because speed and service generally decreases.

Hosting is critical to the success of your business. This is not something you should choose without professional assistance.

Mobile sites are so much slower to load

How many times have you heard that pages should load in 2 seconds? They must refer to the loading on a desk because according to Google:

  • loading the average web page by 15.3 seconds
  • One second delay in mobile loading time reduces conversions by 20%
  • A negative mobile experience makes buyers 62% less likely to buy from you in the future


Whether people shop online, compare prices and read reviews in a store, the sooner you can create your site, the less likely they are to click and choose another merchant.

Google has set a goal of 5 second-page upload speeds on mobile devices. How will you load your site so quickly?

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Google Mobile Ranking Algorithm "Speed ​​Update"

Still not convinced to speed up your site worth it? Read these mobile speed case studies. Then think about how Google's quick update in July could affect your business.

Keep in mind that the use of mobile devices has exceeded the use of desktop computers in 2014 and that the percentage of time your customers spend on their mobile devices is steadily decreasing. 39; increase.

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How to build a mobile-friendly site

Distilled provides a very comprehensive guide for building a mobile-friendly site. It includes all the methods as well as details on various mobile devices.

Note that from 2012, Google officially recommended the design of responsive websites rather than other methods of disseminating sites on mobile devices.

Even before Google decided what to recommend, it was clear that keeping more of a copy of your content was a nightmare at a time for reasons of workload and SEO. An excellent business case against separate sites is presented here.

An exception would be whether a company wanted to offer a service that could take advantage of sensors common to mobile devices.

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In this case, instead of a separate mobile site, web developer William Patton suggests using a mobile application as a more scalable method without the negative impact that the duplicate content of the SEO can create.

This mobile application typically provides mobile-specific functionality and then extracts its contents from the primary site (via an RSS feed or API) into the mobile application.

This method offers two services, but with only one place to handle the contents of both.

Search Engine Land even analyzed whether responsive design is a ranking factor. Although they decided that it was probably not at that time, they pointed out that Google is very clear in their preference for responsive web design.

What is Accelerated Mobile Pages (AMP)?

The best way to understand Accelerated Mobile Pages (AMP) is to watch this short video from Google:

[youtube https://www.youtube.com/watch?v=lBTCB7yLs8Y?rel=0]

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There are plugins to install AMP in WordPress, but make sure to check your Google Webmaster Tools after installing it because they often generate errors that you will want to solve.

If you have a complex site, you may need technical assistance to implement AMP. It would be useful for those who have experience to make sure they can be easily found because it is obvious that all sites must install AMP.

Content Distribution Network (CDN)

A common recommendation to speed up the loading time of your site is to use a content delivery network (CDN). But depending on what is on your site, there could be some inconvenience and costs of surprise.

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The purpose of a CDN is to create copies of your site or at least the most popular pages of your site and distribute them to servers located around the world.

This allows content to download faster from the server closest to your visitor. It also provides redundancy in case your main server goes down plus additional security.

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If you have really large files such as long videos or huge downloads, using a CDN can quickly get expensive as the entire video is transferred even though the visitor only looks at the first ones seconds.

That's also why we started by compressing everything on your site and resizing your images. Then, if you decide to use a CDN, there will be less data to distribute and lower bandwidth costs.

Small local businesses whose important visitors are all located near your location and ideally close to your web host are the least likely to need a CDN.

How serious is the speed of the site?

The seriousness with which you want to focus on the speed of loading will depend on your willingness to spend money for the competition.

Organic Google and Facebook traffic will continue to be more competitive to win. But even if you choose not to focus on this, slow loading sites lose visitors from all sources.

Since your customers are more likely to visit and buy when your site loads quickly, all site owners must do what they can to reduce page load times.

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Photo via Shutterstock


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