Does your martech stack keep pace with changing customer behavior?

In my previous article, I spoke of the importance of providing an excellent customer experience – and of using Customer Lifetime Value – as a concrete quantitative measure to understand how your company succeeds in providing an exceptional customer experience.

To provide an exceptional customer experience, marketers must do two important things. First, marketers must organize the company around the customer to provide a better experience. And second, the marketing department needs to capture the data to get closer to their customers. Data is the key ingredient to deliver an exceptional customer experience.

Sprint and still behind

Thus, to provide an exceptional customer experience, how do businesses – and marketing departments in particular – evolve in response to changing consumer trends and behaviors? Unfortunately, many are not. And that's understandable, given the fast pace of change.

[Read the full article on MarTech Today.]

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