I have said it before, and I will probably continue to say it in the future: building links is difficult.
In particular, building content-based links is difficult because you hope that the idea and the execution you have imagined are strong enough to attract links.
You may think that you have the best idea in the world, executed in an amazing way thanks to a superb design, but if the person at the other end of your email is not agree, your content may fail in a spectacular style.
Although difficult, running a good link building campaign is not impossible. Today, I want to talk about ways to identify and overcome what I call "blockers", which are problems or situations that can prevent you from getting things done. You can be the best agency in the world, but if you do not get things done, it will not matter.
Minimizing the loss
At home, we do not lose a lot of customers, but it happens. This is part of the life of the agency. We try to minimize our losses as much as possible, but there will always be times when things will not work. Sometimes you could have prevented it, sometimes there is nothing you could have done differently to save the project. So, even though I do not pretend to know all the answers, I want to share what I felt to be the most common link blockers.
I will also share an example of a project that we lost because we have failed to identify and overcome the blockers I am talking about below.
The principles below could easily apply to most types of projects, not just link building or search engine optimization (SEO), but also general marketing projects . From my experience, I found that blockers were the most prevalent and "deal breakers" on content-based link building projects.
For the sake of clarity, the link building project mentioned here was content-based and used elements such as guides, white papers and infographics to attract links.
Identify early blockers of links
Each project involves obstacles to the execution of the work. It is important to know what these "blockers" are as soon as possible. You will always encounter unexpected blockers, but when it comes to creating links, there are some common blockers that you should always ask when you start a project.
The content-based linking process will be slightly different for each agency or customer, but usually includes the following general steps:
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes UK. He has worked in SEO since 2004 when he was bored studying for his law degree and decided to build websites and learn how to earn money via Adsense. He now leads Aira, which specializes in SEO, PPC and content-driven linking campaigns, working with clients or all shapes and sizes around the world.