Cross-border e-commerce sales in China are expected to reach more than $ 100 billion by the end of 2017, according to eMarketer data. This represents a significant increase over sales of $ 78.5 billion in 2016.
These latest figures are part of a growing import trend in China, which could lead to many potential opportunities for US small businesses. The Chinese middle class is growing, both in terms of population and purchasing power. And according to the eMarketer report, this growth should lead to even higher online sales figures in the coming years.
According to Export.gov reports, more than 40% of global e-commerce spending comes from China. And the Chinese e-commerce market is expected to be larger than the US, UK, Japan, Germany and France markets by 2020. Selling to Chinese customers n & # So it's not just a stimulant. downright necessary for businesses to thrive in the years to come.
If you are looking to take advantage of this growing trend for your own small business, there are many opportunities to get into the Chinese market through e-commerce. Many American products, from makeup to seafood, tend to be popular with Chinese consumers. And platforms like Tmall of Alibaba offer you an easy way to reach these customers.
However, you need to learn how to actually market to Chinese customers. And these marketing tactics may differ from those you use to reach US customers. For example, new technology like virtual reality is more important in the Chinese market. And about half of the online purchases made in China are made using mobile devices.
While it may take time to learn more about the market, it might be worth it if the Chinese market and sales continue to rise.
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