Do you remember Ello? He would like you to know that it is not dead. It's now a place for creative types. Let me explain.
The social networking platform splashed on the tech scene by walking like an ad-free rival to Facebook. Soon, millions of people (including yours) signed just to see what it was all about.
The platform quickly exploded for nearly 3 million members of the community in a few months. The problem was that no one knew what it was about.
The logo was just a black dot with a line to make a smiley face, the user interface was sparse and confusing, people could not connect and it was not clear how it was. was something like Facebook.
Soon interest declined and Ello was left scrambling. Technical journalists have been harassed by Ello PR's weak arguments and it has become a bit of a joke that this, no matter what, could take any platform of social networking.
Well, Ello now has a new CEO, Todd Berger, who helped found the company. He admits that all this stuff on Facebook was a huge mistake.
"Needless to say, I lost a lot of sleep during this time," Berger told TechCrunch.
But the site has never been designed to go on Facebook, he says. Instead, it was originally created as a place of sharing for artists.
"The first thing I've done since I took power is to keep everyone quiet and tell them to stop presenting themselves to the media as an alternative to Facebook "said Berger. "It always seemed silly and naive and was an internal struggle as a co-founder."
With respect to this other CEO, I am told that he went quietly to another section of the Ello office somewhere. But it is definitely no longer in charge.
So what happens when your site explodes, then crashes around you and everyone thinks that he's dead? You pick yourself up and try again.
Ello has since taken a step back, took a good look in the mirror and made contact with her roots as a place for the creative ones.
It is now called "The Creators Network" and is associated with the Dribbble design platform to help artists show their work.
This new corporate directive aims to help advertising agencies and others find talented contributors and connect them to a network of creative types eager to show what they are capable of.
Rather than the outdated layout that was once, visitors will now find something closer to a digital magazine, a block with content and focused on the artists who contribute to the site.
You will see an "Discover" section at the top of the home page. Click on it and you will come to a page where you can delve deeper into art, photography, written works, illustration and a bunch of other types of creative outlets. You can then dive into portfolios of individual artists from there.
With this pivot, Berger now believes that Ello is in a much healthier place.
"We have a lot of investment opportunities coming from some pretty heavy companies that I hope to close," he says. "There are people out there, especially in the creative media who really get what we do."
Berger could not reveal who these investors were for the moment, but he said that he was amassing $ 3 million as an extension of a previous round B, announced in 2015.
He volunteered, however, that the site now has about 400,000 MAU, while that number is lower than that of the original Ello millions, this is not terrible.
It's also a lot more niche, with about 625,000 artists on the site. That's what Berger prefers, anyway.
"Many people thought we were dead and left and all the time we cultivated a truly niche and creative community that became more focused than I was able to adopt my vision "said Berger. ]
Will it be the thing to bring Ello back to his former glory? Maybe, maybe not. But it's good to see a startup become real with itself and try again.