Ello again …

Do you remember Ello? He would like you to know that it is not dead. It's now a place for creative types. Let me explain.

The social networking platform splashed on the tech scene by walking like an ad-free rival to Facebook. Soon, millions of people (including yours) signed just to see what it was all about.

The platform quickly exploded for nearly 3 million members of the community in a few months. The problem was that no one knew what it was about.

The logo was just a black dot with a line to make a smiley face, the user interface was sparse and confusing, people could not connect and it was not clear how it was. was something like Facebook.

Soon interest declined and Ello was left scrambling. Technical journalists have been harassed by Ello PR's weak arguments and it has become a bit of a joke that this, no matter what, could take any platform of social networking.

Well, Ello now has a new CEO, Todd Berger, who helped found the company. He admits that all this stuff on Facebook was a huge mistake.

"Needless to say, I lost a lot of sleep during this time," Berger told TechCrunch.

But the site has never been designed to go on Facebook, he says. Instead, it was originally created as a place of sharing for artists.

"The first thing I've done since I took power is to keep everyone quiet and tell them to stop presenting themselves to the media as an alternative to Facebook "said Berger. "It always seemed silly and naive and was an internal struggle as a co-founder."

With respect to this other CEO, I am told that he went quietly to another section of the Ello office somewhere. But it is definitely no longer in charge.

So what happens when your site explodes, then crashes around you and everyone thinks that he's dead? You pick yourself up and try again.

Ello has since taken a step back, took a good look in the mirror and made contact with her roots as a place for the creative ones.

It is now called "The Creators Network" and is associated with the Dribbble design platform to help artists show their work.

This new corporate directive aims to help advertising agencies and others find talented contributors and connect them to a network of creative types eager to show what they are capable of.

Rather than the outdated layout that was once, visitors will now find something closer to a digital magazine, a block with content and focused on the artists who contribute to the site.

You will see an "Discover" section at the top of the home page. Click on it and you will come to a page where you can delve deeper into art, photography, written works, illustration and a bunch of other types of creative outlets. You can then dive into portfolios of individual artists from there.