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Event Planning 101: How to Start a Wedding Planning Business

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Do you like to plan events (and even manage the logistics of these events)? Perhaps you have a particular eye for the smallest details that other people (friends, family, etc.) find absolutely delightful. Or maybe – just maybe – you have a talent for making people's days a thousand times brighter. If all or part of this is the case, you can be one of the few special people who run a successful wedding planning business. Let's see below how you can start running your own wedding business.

Let's get down to business here: Running a successful business, no matter what the industry, requires hard work, dedication, and expert administrative skills. Do you have what it takes?

1. Calculate the Costs

This one is obvious, right? However, calculating the hidden costs of things can be difficult. For example, here is a "short" list of things that most people neglect when calculating expenses:

  • Furniture
  • Configuration of the computer
  • Office supplies (printer, fax machine, etc.)
  • Wedding Planning Software
  • Etc.

However, depending on where you live and your clientele, these costs may be minimal.

According to, the average salary of a wedding planner is $ 42,407 per year. However, your experience, services and qualifications certainly play an important role. Wedding planners make between ~ $ 10.00 ~ $ 50.00 per hour. Keep in mind that some planners even charge between $ 3,000 and $ 10,000 per marriage.

2. Advertising

This point is crucial: without successful advertising, your business will be tank. Now, suggesting using social media to spread the word is obvious. I respect you too much to tell you to do something you've probably done already. However, have you considered any of these methods of advertising / marketing?

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  • Snail mail (rent a list from listing brokers and write your own one-page sales letter)
  • Write a story about a successful wedding that you have planned and send to wedding magazines
  • Networking with organizers of religious events, wedding chapels, local bakers at fundraisers, etc.
  • Google Ad Words Enable You to Promote Your Website (You Have a Site, Do not?) On the Google Search Engine
  • You could also be creative and "run the rounds" on LinkedIn. (This social platform is by far the ideal place for savvy professionals.)

<img class="aligncenter size-full wp-image-36701" src="" alt=" Wedding ring "width =" 810 "height =" 540 "/>

3. Be qualified

Nobody in a profitable industry succeeds by his talents and relationships alone. In this world, the true profiteers are "stuffed to the limit" with qualifications. (Let's say your smartphone or tablet is broken, would you trust your smartphone or tablet to someone who has never had it … or to your friendly Tech Geek?). never hurt to have official certifications. They make you look good to prospects, and give you the experience and credibility needed to ensure your business does not fail.

The International Institute of Event Management, for only $ 350 – $ 875, will teach you:

  • Budgeting
  • Place selection
  • Event Marketing
  • Logistics
  • Planning Strategies

At the Institute of Special Events ($ 199 – $ 499), you will address the following topics:

  • Catering / Cooking
  • Proposals of the event
  • Event Marketing
  • Marriage Planning
  • Corporate Events

There is no end to the amount of wedding planner institutes that teach you how to successfully launch a wedding planning business.

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4. Develop a business plan

Dave Lavinsky, writing for, states that "All entrepreneurs and business owners should have a business plan." A business plan is a life-saving strategy that keeps your business goals on your horizon, as well as educating investors and lenders about the future of your business.

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Here is a brief summary of what must go into a successful business plan:

  • Book cover
  • Executive Summary
  • Presentation of the company
  • Analysis of the industry
  • Analysis of the customers
  • Competitive Analysis
  • Marketing Plan
  • Plan of Operations
  • Management Team
  • Financial Plan

As you can see, developing a business plan requires a lot of diligent research and study.

<img class="aligncenter size-full wp-image-36700" src="" alt=" Photograph of a wedding couple "width =" 810 "height =" 540 "/>


Let's get down to business here: Running a successful business, no matter what the industry, requires hard work, dedication, and expert administrative skills. Do you have what it takes? Fortunately, going forward in this adventure will surely put you on the path of many couples who will thank you for the eternity of making their special day a unique day of its kind. In the end, you are in business to help lovers live the best day of their lives.