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Facebook allows marketers to set up application event tracking without having to add code

Application developers and marketers now have access to a no-code event configuration feature in the Facebook SDK that allows them to configure event tracking on applications such as registrations and purchases without having to create code.

"This simplifies the installation process by allowing marketers to add, edit and delete events with the help of a simple point-and-click tool. Marketers no longer need to ask their developers to write code, publish a new version of their app and wait for people to update, a process that could take weeks , even months, "says Facebook on the blog Facebook Business.

To access the new feature, marketers will need to create their apps using the Facebook SDK platform. (The event setup tool with no code is accessible in the SDK's marketing kit.) Facebook shared the following screenshots on its developer blog to show how the new point-and-click tool works. click:

The new feature was launched at the Facebook F8 developer conference in May, when the company announced the latest version of its SDK.

Marketers of two different applications – EaseMyTrip and TrueID – both commented on the time they recorded with the new feature.

"We went from a few weeks to a few minutes for marketing changes to be made in our application," says Akshay Sharda, digital marketing manager at EaseMyTrip. The marketing manager of True ID called the Codeless Event Setup a game changer.

About the author

Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more articles from Amy.

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