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Facebook allows publishers to publish live video on multiple pages and test a rewind button

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Facebook continues to give Pages more video features. After the announcement of new video metrics last week, the platform now allows to publish live video broadcasts on multiple pages.

"With live multi-streaming, all pages around the world can seamlessly publish a single page spread as an original publication, and we've added this functionality to our page publishing tools and Live API, "wrote Matt Labunka, Facebook Live product manager.

The feature has already been tested by World Surf League, which has posted a recent live video on its main Facebook page, a sponsor page, and a page of its athletes. The live video broadcast on all three pages resulted in more than 1.5 million views, 4,500 shares and more than 538,000 minutes of viewing time, the league reported.

[Multanow] a Brazilian entertainment channel, says that a recent live video that she posted on her pages has recorded a 40% increase in retention and twice as many interactions as her other live programs published in the last 90 days.

In addition to the post-publication feature, Facebook offers publishers and creators who frequently use the Live API a persistent stream key with an encoder for their live stream.

"This means that if you're a regular publisher or creator, now you just have to send a feed key to the product teams, and the flow key of a page is permanent, it can be sent before firing, "says Labunka. The feature is intended to make the task easier and less time consuming for teams to collaborate on when producing live video.

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People who watch Live Videos on Pages are also getting a new feature because Facebook indicates that it is testing a rewind feature – which allows you to rewind a live video when it is streamed on one page.

Facebook reiterated its average daily spreads of verified publisher pages increased 1.5 times over the past year – a statistic that it first released last month the second birthday of the live video.

Video continues to be a high priority for Facebook. Over the past 20 days, Facebook has released Premieres' video format for publishers, enabling them to publish live pre-recorded videos and giving creators new ways to monetize their videos and launch new stats for administrators. pages.


About the author

Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more articles from Amy.

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