Brands can easily handle informal discussion groups on Facebook now.
On Friday, Facebook deployed a query tool so that people and pages could poll their respective friends and followers on Facebook's mobile site and apps.
Facebook has been on a bit of a survey hype over the last month (and two years after Twitter added its own poll function). In early October, he added a poll function to Instagram Stories. Then a few weeks later, the company announced that it had acquired the teen-centric tbh survey application.
The latest Facebook query feature is similar to the Instagram Stories version in that polls are limited to two response options. To draw attention to their Facebook polls, people and pages can attach GIFs and photos, and they can set a time for the closing of the vote, for example a day, a week or a date. custom expiration. The person or page who created the poll will be able to follow the voting accounts, just like those who voted.
The addition of polling allows Pages to solicit comments from its subscribers without asking them to do anything other than pressing a button. The tool could be used to stimulate daily engagement – "Buy the iPhone X, yes or no?" – and to inform real business decisions, such as the new flavor of a product to test.
The poll also potentially opens new data for Facebook, as is the case with the acquisition of tbh. Assuming Facebook designs programs to analyze survey questions, the company would be able to use people's responses to better understand their interests. For example, could he use a poll that asks "Adidas or Nike?" To increase one's knowledge of people's preference for one or the other brand, especially for people who respond to the survey but are not fans of Adidas or Nike's Facebook Pages. who are fans of the Pages of the two brands.