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Facebook Opens Announcement Format for Dynamic Ads for Travel Campaigns

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Before the holiday season, Facebook gives airlines and hotels new tools to attract people's attention.

Brands that target speed-conscious consumers with Facebook's Dynamic Ads for Travel product can now use the immersive full-screen ad format for their campaigns, the company said on Monday.

In March 2017, Facebook launched the iAd-like, mobile-only ad format for retailers who want to not only showcase their products, but sell them by linking a flattering photo or video to a catalog. of products. Today, the company is expanding the user-friendly, performance-based advertising format to airline brands and hotels that want to appeal to vacationers.

In addition to extending its latest, attractive ad format to travel advertisers, Facebook is adding some new cosmetic features to these marketers in order to attract people's attention while making scroll their News Feeds.

Now, when a dynamic advertising campaign for a trip appears in a person's stream, Facebook will replace it with a list of his friends who have already traveled to the advertised city, the same way Facebook lists friends who liked an advertiser. Page on a regular news feed announcement. And to make it more likely that someone is interested in booking a trip, advertisers can now include the price of a flight or hotel room above the images of their ads.

Dynamic Facebook ads can now display social context (left) and price overlays (right).

While advertisers can only display the actual prices in the overlay, hotel marketers can also offer a discounted price to indicate a discount or a reduced percentage, according to the Facebook Advertisers Help Center. Marks can customize the shape of the overlay, where it appears on an image, its font, and the color of its background and text.

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