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Facebook Starts Web-Based Virtual Reality Experiments in the Standard News Feed

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People can now enter virtual reality through their traditional Facebook news feeds.

Marketing Land reported Friday that Facebook was testing Web-based virtual reality in the News Feed. On Friday, the social network launched examples of brands that have developed VR apps with which people can interact via Facebook's website and mobile apps. . Facebook has classified these VR-compatible messages as "360 experiences".

These experiments are built using Facebook's React VR web development framework, which allows users to use them via a desktop or mobile browser that supports WebVR. However, WebVR support on Facebook remains limited among brands and developers.

"We have started to test the native integration of React VR and the reading experience in Facebook News Feed.While we are still in the experimental phase, we are inspired by the potential to allow more people to enjoy quality VR content – wherever it's located, "according to an article published Friday on the blog of Oculus, belonging to Facebook.

Oculus and Facebook's creative agency, Creative Shop, worked with Sony and the AvatarLabs digital agency to create an interactive virtual reality experience online to promote Sony's new movie, "Jumanji: Welcome to the Jungle". the experience puts people on a treasure hunt in a virtual hut. Similar to viewing a 360-degree video on Facebook, on mobile, people can touch the screen or move their phones to go around the screen; On the desktop, users must drag and drop to change their view. But unlike a 360-degree video, users can click or click on objects in the experiment.

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While the game "Jumanji" is one of the first examples of virtual reality on the web in the news thread of Facebook, it is not the only one. Earlier this week, the British museum The National Gallery released an interactive virtual tour of a new wing. In addition to admiring the VR versions of the wing art works, people can click or click on individual paintings to learn more about them.

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By incorporating virtual reality into its traditional site and applications, Facebook could expose more people to the new environment and integrate them into the virtual world with Oculus's virtual reality headsets, such as the $ 199 Oculus Go. which will be on sale next year. And by allowing people to experience virtual reality within Facebook, the company may also be able to attract more brands and others to develop virtual reality experiences. To date, virtual reality has not reached enough scale for many marketers, which has led them to explore how to bring their virtual reality applications to the masses.

About the author

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has been reporting for Advertising Age, Adweek and Direct Marketing News. Angeleno, born and raised, graduated from the University of New York, currently lives in Los Angeles.

He broke stories on Snapchat's advertising plans, Jason Kilar's attempt at founding CEO of Hulu, to turn to YouTube and assembling the ad-tech battery of Amazon; analyzed YouTube's programming strategy, Facebook's advertising ambitions and increased blocking of ads; and recorded the largest annual event of the VidCon digital video, the BuzzFeed brand video production process and the Snapchat Discover ads charge six months after the launch. He has also developed tools to monitor the early adoption of live applications by brands, compare search patterns from Yahoo and Google, and review the NFL's YouTube and Facebook video strategies.

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