Facebook (NASDAQ: FB) announced that it is updating the tools it has launched for the creative community earlier this year. They will now have new ways to engage with their communities and create a Facebook business while managing their presence.
Creators and influencers have become a driving force for brands. And one of the means of communication is video, which explains Facebook's ongoing efforts to help creators build better relationships with their audience using this medium.
For businesses, big or small, Facebook videos show high engagement numbers. More than 64% of consumers say they have been influenced to make a purchase after watching a video on Facebook. And Facebook videos also get twice as many views and seven times more engagement when YouTube is integrated.
By providing more tools to creators, Facebook is ensuring that small businesses will continue to want to advertise on its platform. Fiji Simo, vice president of product and Sibyl Goldman, director of entertainment partnerships, explain why the company is making this investment.
In an article published in Facebook's official newsroom, Mr. Simo says, "We have continued to invest in the fundamental tools that creators need to manage and control their content on Facebook. We want to make it easy for creators to manage their Facebook presence. "
Facebook Tools for Video Creators
New features start with polls for Facebook Live and videos on demand. This not only allows creators to better interact with their audience, but it also allows them to understand what works by getting feedback. In this way, they can continue to create content that their audience is interested in watching.
Polls and videos can also be supported with gamification so users do not lose interest. For creators, this means more ways to keep viewers on their channels. And for those who watch the most, the best fans can be identified with a badge next to their name so that creators can interact with loyal supporters.
<img class="aligncenter wp-image-500957 size-full" src="https://businessdigit.com/wp-content/uploads/2018/06/1529868326_228_facebook-tools-for-video-creators-generate-new-opportunities-for-small-businesses.jpg" alt=" New Facebook Tools for Video Creators "width =" 850 "height =" 560 "/>
There will be a new video template for Pages to help small businesses manage their presence, an authoring app available for Android globally and a new feature allowing creators to accept apps. for rights managers.
The creators are a company
There are now new and better ways for creators to start a business on Facebook. The company is doing this with a new director of brand collaboration so that brands interested in connecting with these video creators can do so. Businesses can now search for video creators that align with their product or service and enter into agreements for future collaboration.
Creators with longer content will see advertising cuts for better monetization, but this will be available to everyone in the future. This option will be implemented in a limited program that the company calls Facebook for the creators Launchpad. The program will support creators looking to make money from their videos through commercial breaks while helping them grow and connect with their audience.
More accurate advertising expenditure
The support and access that Facebook offers to creators will result in more businesses looking for their target audience. Advertising expenses will generate a better return on investment because each campaign can be delivered to a receptive audience.
For small businesses that can not afford to run global campaigns, the new Facebook program will mean more prizes for every advertising dollar.