Facebook makes changes to the way advertisers manage their personalized audience lists to give users more transparency about why they see advertisements displayed in their news feeds .
Effective July 2, advertisers will have to specify the origin of the audience information when downloading a personalized audience list (the contact lists the advertisers on Facebook to target ads).
"When putting out a client file, advertisers will have to indicate whether the information was collected directly from people, provided by partners, or a combination of both," writes Facebook .
This new requirement will allow users to view more specific information about why an ad is displayed in their news feed. When a user clicks on "Why do I see this?" In the drop-down menu of an ad, he will be able to see the source behind the information from the Personalized Audience list – and if the advertiser has contacted them via his phone number or his email address
Not only advertisers will now be required to specify from where they get information, but any person from the advertiser 's account team who manages the lists' s. Personalized audience on the platform must accept the new Facebook rules.
"We will also ask everyone on an ad account that publishes custom Audiences to accept the terms, rather than just requiring that from the account administrator ", explains Facebook.
Starting July 2, parties who share client files to create personalized Audience lists – for example, a Facebook brand that shares their customer list with their ad agency – will need to confirm a sharing relationship. audience via Facebook. Tool Manager, with both parties agreeing to Facebook's custom audience conditions.
Facebook's latest efforts are aimed at improving accountability and transparency in advertising. The company has since promised that Cambridge Analytica had used an application on Facebook to collect and exploit user data. The updates are a result of Facebook's privacy crisis, but they come at a time when EU directives are forcing all advertisers to reconsider their interactions with consumers and how platforms like Facebook can better protect the rights of users.