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More than a year ago, Facebook said it would change the way the organic reach of Pages' posts includes only visible impressions. But this adjustment has not been made yet.
Facebook plans to introduce the new methodology – which will only count the organic scope when a page message will appear on a person's screen – in early 2018, according to a report. Facebook word.
When the company announced in November 2016 that it would count more than visible impressions for the number of organic pages articles like for ads, Facebook said the change would come into effect "in the coming months ". The solution took longer than expected, the spokesman said.
The news that Facebook has not yet switched to the number of visible organic visits only may surprise some brands and other owners of pages that have probably assumed that Facebook had already adopted the standard of visibility. Although it's not done yet – for obvious reasons – Facebook said it would alert Pages once the change has actually been implemented.
It may have surprised page owners to not have seen the 20% drop in organic reach that Facebook advised them to anticipate after implementing the fix. And again, at this point, any level of organic reach may surprise page owners, given Facebook's ongoing algorithm changes that make biological access more difficult to get on its platform.
About the author
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has been reporting for Advertising Age, Adweek and Direct Marketing News. Angeleno, born and raised, graduated from the University of New York, currently lives in Los Angeles.
He broke stories on Snapchat's advertising plans, Jason Kilar's attempt at founding CEO of Hulu, to turn to YouTube and assembling the ad-tech battery of Amazon; analyzed YouTube's programming strategy, Facebook's advertising ambitions and increased blocking of ads; and recorded the largest annual event of the VidCon digital video, the BuzzFeed brand video production process and the Snapchat Discover ads charge six months after its launch. He has also developed tools to monitor the early adoption of live applications by brands, compare search patterns from Yahoo and Google, and review the NFL's YouTube and Facebook video strategies.