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Facebook's "Keyword Snooze" feature will allow users to hide messages with specific words or phrases for 30 days

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Facebook is looking for new ways to give users more control over the content they see in their news feed. Today, the company has announced that it is testing a new "Keyword Snooze" feature that will allow users to queue messages with keywords or selected phrases for a period of 30 days.

"If you choose to" mute "a keyword, posts in your news feed will not contain that word or phrase from a person, page, or group for 30 days," writes Shruthi Muraleedharan, News Feed Product Manager. on the Facebook news blog.

While organic content from friends, pages, and groups is affected, Facebook has confirmed with Marketing Land that the keyword hold feature does not apply to feed ads d & # 39; news.

As it is still in test mode, not all users are able to repeat the keywords at this time. According to the announcement, those with access to the option will find it in the top right menu of a message (where are the three dots).

The feature looks a lot like the "hidden words" option of Twitter – but on Facebook it will only last 30 days. For some time, users have been able to hide messages from individuals and publishers and "put people to sleep" for 30 days. This is the first time Facebook has been playing with users who hide content that includes specific words or phrases.

Facebook is promoting this feature as a way to prevent viewers, moviegoers or sports event spoilers, but with the upcoming elections imminent, there is a good chance that many people take a nap. Wasp "spoilers.

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About the author

Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more articles from Amy.