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The American agricultural conglomerate Cargill is testing the blockchain to track and trace the origin of products turkey produced by family farms.
Cargill's Honeysuckle White brand uses this technology to let consumers know exactly where their turkey is coming from. In some markets, consumers may enter or send a code on a package to HoneysuckleWhite.com according to Meat Poultry. Consumers can then see the location of the farm by state and county, read the farm's history, view photos and read a farmer's message.
Since consumer confidence in food is low, Cargill wants to improve this situation with the blockchain, giving buyers the opportunity to see how their food is produced and where it comes from.
In a statement, Deborah Socha, director of the Honeysuckle White brand, said:
The Honeysuckle White brand is the first and only major brand of turkey to pilot a blockchain-based solution for traceable turkey.
This is not the first time the distributed book has been used to track and trace a food origin.
Last October, Walmart partnered with IBM to put pork on the blockchain, a nation that has experienced a number of food scandals in the past. Other notable efforts to track the origins of food include an Arkansas ranchers cooperative that uses technology to trace its meat through the supply chain, an e-commerce platform Taiwanese using the Ethereum blockchain for food security, and the Japanese government, which is using a chain of blocks based on NEM to track wild game meat.
These are just a few examples, but emphasize the growing importance of the blockchain and its use in the food industry. With more consumers eager to know where the food they're eating comes from the distributed book providing the ideal answer.
Image from Shutterstock.