"Optimizing Experience" is one of those terms that seems to cover almost everything. Since everyone agrees that the customer experience is the key to a brand's success these days, would not it be optimization that involves all the marketing tools of your toolbox?
But, as Forrester explains in his first Wave report on this category [“The Forrester Wave: Experience Optimization Platforms, Q2 2018,” fee required] the optimization of the experiment is "the continued consolidation of online testing, behavioral targeting and practices recommendations "with the intention of knowing what works. interact with brands.
In fact, this report is the most recent incarnation of Forrester's previous Wave reports on online testing platforms, as advanced online tests increasingly merge with recommendations and behavioral targeting. The general idea is therefore that each customer interaction becomes a learning event to better tailor the experiences of each customer. According to the report:
[Read the full article on MarTech Today.]