Recently, Google reported that 80% of users are disengaging within three months of downloading an application.
Meanwhile, on TechCrunch, a study showed that people only interact with a total of 30 apps per month. These numbers are quite significant, but not surprising given the large number of applications available.
All downloaded apps will not resonate with people, and not everyone can design a "must-have" app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of talent, support and luck are involved in designing a lasting success, and they should also encourage users to open and continuously interact with it.
So, in addition to a small miracle, how can new app marketers break through the noise? Let's take a look at four new growth trends in the discovery of mobile apps.
[Read the full article on Search Engine Land.]
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