Recently, Google reported that 80% of users are disengaging within three months of downloading an application.
Meanwhile, on TechCrunch, a study showed that people only interact with a total of 30 apps per month. These numbers are quite significant, but not surprising given the large number of applications available.
All downloaded apps will not resonate with people, and not everyone can design a "must-have" app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of talent, support and luck are involved in designing a lasting success, and they should also encourage users to open and continuously interact with it.
So, in addition to a small miracle, how can new app marketers break through the noise? Let's take a look at four new growth trends in the discovery of mobile apps.
[Read the full article on Search Engine Land.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Brian Solis is a senior analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on businesses and society. More importantly, it humanizes these impacts to help people see people differently and understand what to do about it. He is an award-winning author and avid speaker who is world-renowned as one of the most prominent opinion leaders in digital transformation and innovation. Brian is the author of several bestsellers including What's Future of Business (WTF), The End of Business as usual and Engage !. His latest book, "X", explores the intersection between business and design to create engaging and meaningful experiences.