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Google announces Google I / O App Developer Updates

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With the launch of the annual Google I / O Developer Conference, Google announced updates for app developers who buy and sell ads through AdWords and AdMob, respectively.

Google added that Android users downloaded 94 billion apps on Google Play last year. That's up from 82 billion apps downloaded in 2016. There are more than 2 billion active Android devices, announced Google last year.

In a new beta version, advertisers will be able to show more content in their app promotion ads on Google Play. For example, a shopping or e-commerce application can connect its product catalog feeds to AdWords to display a carousel of images and product descriptions in its ads. Google says this test will be available in the coming months.

Additional content appears in a promotional advertisement of the Google application.

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In March, Google introduced Google Play Instant so that users could try a game application from an ad before downloading it. This format is being tested in AdWords to be made available through Universal App Campaigns, which provides inventory distribution via Search, Google Play, YouTube, and the Google Display Network.

The Post-Display Conversion Report (VTC) will be available to app advertisers in AdWords later this month. The VTC report reflects when a user received a visible impression and was also converted. VTC reporting uses the visibility definitions of the Media Rating Council (MRC) ads. For display ad impressions to be visible, 50% of the ad pixels must be visible for at least one second.

To help developers who sell ads on their apps to improve the visibility of their ads, Google integrates IAB Tech Lab's Open Measurement SDK with its own Google Mobile Ads SDKs and Interactive Media Ads. Application developers using DoubleClick AdExchange and DoubleClick for Publishers can apply to join the beta this week.

A new report on award-winning ads in Google's network of mobile app publishers, AdMob, displays estimated earnings, engaged users and statistics from Google. daily activity. or coins or access to content that would otherwise be behind a paywall.


About the author

Ginny Marvin is Associate Editor of Third Door Media. She assists in the daily writing of all publications and oversees paid media coverage. Ginny Marvin writes on paid online marketing topics, including paid search, paid social, posting and retargeting for Search Engine Land and Land Marketing. With over 15 years of marketing experience, Ginny has held internal management and agency positions. She can be found on Twitter as @ginnymarvin.

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