Imprints without advertising do not last long online. Especially if this footprint is controlled by Google. The online ad giant is now testing native ads in the Google feed.
Users started noticing them this week, Android police reported.
Google Now, now Google, displays a custom content feed in the "Home" tab of the Google app. Below, an advertisement of Applebee's Feed published by Yifat Cohen.
In accordance with the appearance of stream content maps, stream ads include an image, a title, and a description. What distinguishes feed ads from organic content is the green "Ad" icon that Google uses in the advertiser's Search and Display URL.
A Google spokesperson confirmed the test to VentureBeat and provided the following standard statement: "We are always testing new ways to improve our experience for our advertisers and users, but we have not nothing to announce for the moment. "