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Google tests the ads in its application Feed

Imprints without advertising do not last long online. Especially if this footprint is controlled by Google. The online ad giant is now testing native ads in the Google feed.

Users started noticing them this week, Android police reported.

Google Now, now Google, displays a custom content feed in the "Home" tab of the Google app. Below, an advertisement of Applebee's Feed published by Yifat Cohen.

Applebee announcement in the Google Feed app. Source: + YifatCohen.

In accordance with the appearance of stream content maps, stream ads include an image, a title, and a description. What distinguishes feed ads from organic content is the green "Ad" icon that Google uses in the advertiser's Search and Display URL.

A Google spokesperson confirmed the test to VentureBeat and provided the following standard statement: "We are always testing new ways to improve our experience for our advertisers and users, but we have not nothing to announce for the moment. "

About the author

Ginny Marvin is Associate Editor of Third Door Media. She assists in the daily writing of all publications and oversees paid media coverage. Ginny Marvin writes on paid online marketing topics, including paid search, paid social, posting and retargeting for Search Engine Land and Land Marketing. With over 15 years of marketing experience, Ginny has held internal management and agency positions. She can be found on Twitter as @ginnymarvin.