Keyword targeting is dead.
Alterations to algorithms such as Google's RankBrain have virtually impeded your ability to position yourself using keyword targeting.
I bet you're wondering why I'm about to talk about ranking for keywords, is not it?
Well, there is a difference between using keywords and targeting keywords.
Keywords are just phrases that users type in the search boxes to describe what they are looking for.
They help search engines sort through billions of potential websites and articles to find relevant content.
When I say that "keyword targeting" is dead, I mean the way we use the keywords.
Due to advances such as Hummingbird, search engines are becoming better at understanding the meaning of a search and matching the results to that meaning.
In other words, to match the exact sentence becomes useless, and it is much more important to match the intention.
In the past, you had found a single keyword that had low competition and high traffic, and you wrote a post about it. You made sure to repeat it several times and that's it, you were on the first page of Google.
All right, it was not that simple, but you understand what I mean.
This approach does not work anymore.
You must now target the user's intent.
It's actually a good thing!
Well, targeting user intent makes it even easier to create multiple keywords in one part.
I'm going to show you how to create content that not only has multiple keywords, but ranks on them.
But first, let's examine the probability of a post classification for several keywords so that you can understand the competition.
Is it possible to rank well for several keywords?
There is no point building a ton of keywords in a post if you know you can not classify them all, is not it?
So, for how many keywords can the same content rank?
According to Ahrefs, the top ranked pages rank for an additional 957 keywords, on average.
We know that it's pretty hard to get the first place on Google. If you are new, this can hurt your return on investment.
But check # 20.
This is not even the first page of Google.
But they still have an average of 225 additional keywords that rank on the first page.
So, your main keyword is on page two, and you have over 200 others on the first page.
That's why you should always build keyword clusters in your content.
Of course, just because it's a keyword for which you fit, that does not mean it's a good word.
After all, ranking first for something that has only been raided by one person a month is not a reason to celebrate, is not it?
Which means we need to understand the number of high-volume keywords that you can categorize in an article.
If you try to rank a keyword that gets at least 10,000 searches per month, the odds are not good.
More than 84% of the pages that get the 1st place for a search that rank popular only for the keyword.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711335_722_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Number of high volume keywords that only one page can file at position # 1 "class =" alignnone size-full wp-image-36894 "/>
Things start to get more appealing when you look at traffic volumes around 1000 searches a month.
Only 35.6% of the coins in the first place rank for one keyword.
That means 64.4% of posts that rank first for a keyword also rank in 1st place for at least one more.
You can see the highest percentages of two keywords (18.5%), followed by five to nine keywords (16.5%).
Which means that if your SEO skills help you rank on the first page of Google for a keyword, you have a high chance of ranking on the first page for multiple keywords.
What is the ranking of sites for several keywords has in common?
We now know that more than 3 out of 5 pages (64.4%) that rank first in Google for keywords with traffic of about 1,000 searches per month reach this ranking for more than A keyword.
What do they have in common that others do not have?
Anything that helps you rank 1st for a keyword usually helps you to rank 1st for multiples.
This means that articles with more words, better URL ratings, and more backlinks will have easier ranking time for many keywords.
The big takeaway recipe, however, should be what the multiple keywords have in common.
Looking at the keywords for which sites ranked highest, the majority of them shared at least one word.
In other words, it is important to choose related keywords and not to try to incorporate too many unrelated topics into one article.
You can use a keyword grouping tool like SerpStat to help you understand how keywords fit together.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711335_296_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" grouping of URLs "class =" alignnone size-full wp-image-36896 "/>
You can opt for keywords that are slightly related, like the diagram above, or those that have a difficult relationship:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711335_843_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" clustering "class =" full-size alignnone wp-image-36897 "/>
If you think about how we target the audience, it makes intuitive sense. Trying to give too much to too many different people in one position will not work for anyone.
The best way to have multiple keywords in an article is to group those who naturally agree.
Four ways to find several keywords that rank
So, how do you find several associated keywords that will rank well?
Here are four different methods to help you find the right keywords:
1. Use an LSI keyword generator.
If you are not familiar with LSI, it means Latent Semantic Indexing.
Semantics means "referring to meaning in language or logic".
In other words, the LSI finds words related to each other.
There are several different LSI generators. One of my favorites is LSIGraph.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" Latent semantic indexing lsi keyword generator "class =" alignnone size-full wp-image-36898 "/>
This is a free tool that will provide you with related keywords for the term you are looking for.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_931_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Content Marketing Key Words "class =" full-size alignnone wp-image-36899 "/>
The generator brings back a ton of associated words that you can use to integrate your content.
You can often use these keyword results to create your plan for long content.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_531_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" content marketing body keyword "class =" alignnone size-full wp-image-36900 "/>
For example, you can select some of the keywords above to create an outline like this:
- Content Marketing Process (intro)
- Examples of Content Marketing
- Content Marketing Ideas
- 10 content marketing tips
- Conclusion with a PDF of an integrated content strategy plan offer in a CTA
You can use a tool like LSIGraph to give you several keywords and help you build your contours with one click.
One thing to note is that there is a daily limit:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_525_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" The limit reached "class =" full-size alignnone wp-image-36901 "/>
This is 3 searches a day if you want to remain unknown, and 20 searches if you register by email.
2. Use Google to generate related keywords.
In addition to the above, you should always use Google to help you generate related keywords.
Google wants to provide the best and most relevant content to researchers.
Fortunately, it also helps us provide the best content to researchers. And Google helps us do it for free.
When you search for something in Google, it tries to help you in many ways.
Automatic proposal. As soon as you start typing, Google begins to automatically fill in the suggestions of what it thinks you are looking for.
For example, try typing "content marketing" in Google.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_871_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Google Content Marketing autosuggest "class =" full-size alignnone wp-image-36902 "/>
You will notice that I have not even spelled it correctly and that Google is already trying to automatically suggest ten different keywords before I press Enter.
This instantly tells you the most searched keywords related to content marketing.
There is no need to worry about the relevance of their results either. Google updates every two or three weeks to make sure it offers researchers the most relevant choices.
Related searches. After pressing Enter, you can scroll to the bottom of the search results page.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_521_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Searches Related to Content Marketing "class =" alignnone size-full wp-image-36903 "/>
Here are eight other related keywords for content marketing. You will notice that they are new and not just a repeat of the time that Google has just tried to offer you.
People are asking too. For some searches, Google will also provide you with a section "People are asking you". It did not appear for content marketing.
If I refined my research on how to use content marketing, I now get the following four suggestions.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_495_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" People also ask for the google function "class =" alignnone size-full wp-image-36904 "/>
These are common questions that Google is asked to think that it looks like what you are trying to find.
If you click on one of them and you search for it, it will contain even more related questions.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_334_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" what is included in google content marketing answer "class =" alignnone size-full wp-image-36905 "/>
Google will give you a virtually unlimited list of related keywords.
3. Ask your audience for keywords "seed".
The keywords "Seeds" help you determine the keywords that the real people are looking for in your target market.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711336_249_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" What is Real People Seeking Keywords "class =" alignnone size-full wp-image-36906 "/>
This is a free tool that can help you develop a list of keywords that is perfect for your target market.
Start by clicking on "Create my scenario".
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_630_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" create your screenplay now with seedkeywords "class =" alignnone size-full wp-image-36907 "/>
Then enter your search query:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_856_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Type the search query in seedkeywords "class =" alignnone size-full wp-image-36908 "/>
You need to type a question to your audience, such as "What would you look for if you wanted to create your own blog?"
Then, the software will give you a unique URL that you will share with your audience via social networks, e-mails or any other means you prefer.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_852_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" your keywords seed URL "class =" alignnone full-size wp-image-36909 "/>
As people respond, your list of keywords will automatically start to grow.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_634_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" keyword submit a request to google "class =" alignnone full-size wp-image-36910 "/>
This obviously works best when you have clear questions that you want to ask, and you have a large audience likely to answer.
The advantage is that your ideal clients tell you what topics they want you to write on and they do all the work for you.
4. Discover a site like Respond to the public.
Responding to the public is a great way to find new ideas for topics and keywords.
It's a mix between Google's "People as Ask" and the Seed keywords.
Responding to the public provides you with a list of questions directly in the mind of your customers, around a specific topic or keyword.
This site can give you hundreds of questions and related keywords with a quick and easy search.
To begin, you only have to enter your general keyword or question in the search bar:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_184_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" reply to the public search bar "class =" alignnone size-full wp-image-36911 "/>
You have to choose the country you want to target, then click on the "Get questions" button.
In the beginning, your results will look like this:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_269_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" respond to the design of the canvas "class =" alignnone size-full wp-image-36912 "/>
It's pretty cool but not the easiest to navigate.
Do not worry. You can solve this problem!
Select "Questions" and then "Data" to translate your results into grouped lists.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_904_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" reply to the selection of public website design data "class =" alignnone size-full wp-image-36913 "/>
The first lists are the results based on the questions:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_669_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Why and What Web Design Questions "class =" alignnone size-full wp-image-36914 "/>
Then come the results of "preposition".
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711337_98_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" preposition web design keywords "class =" alignnone size-full wp-image-36915 "/>
The third group is comparative:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_232_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" website design 92 comparisons respond to the public "class =" alignnone size-full wp-image-36916 "/>
Finally, it also gives you results in alphabetical order.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_725_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Website design yellow template and x keywords "class =" alignnone size-full wp-image-36917 "/>
For "Web Design", she returned a total of 519 questions, all within seconds.
The four tools are free. You can use one or all of them to easily find hundreds of relevant and related keywords that you can embed in a single piece of content to rank in the search results.
Some last tips to keep in mind
You now know that the best way to rank multiple keywords is to find relevant and relevant keywords to embed in a single piece of content.
Here are some additional tips to consider when creating multiple keywords in an article or article.
Consider the use of synonyms.
When you focus on creating your list of related keywords, be sure to consider synonyms.
A synonym is, "a word or phrase that means exactly or nearly the same as another word or phrase in the same language."
For example, "halt" and "stop" are synonyms.
Think about our product and think about the different ways your customers might ask the same question.
For example, "how to make a cake" and "how to make a cake" mean the same thing.
In this context, they are synonymous.
If you are writing an article about baking cakes, you ideally want to cover these two keywords in your content.
You can see in Google's search results "how to make a cake", it brings back articles and suggestions that capture both sentences.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_789_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" how to make google cake search results "class =" full-size alignnone wp-image-36918 "/>
Use long tail keywords.
It's easier to rank search engines for long-tail keywords.
Not only that, long-tail keywords are more likely to convert.
People looking for something specific enough to be long-tailed are more likely to be in the "ready to buy" phase of a marketing funnel.
They went from the examination of shoes to know exactly what shoes they want.
Remember that the reason we want to rank is to get traffic, but the traffic is useless without conversions.
Long-tail keywords help you reach both goals at once, reducing your attention to ready-to-buy consumers.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_784_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.jpg" alt=" visitor type intentions keyword types "class =" full-size alignnone wp-image-36919 "/>
You can see that long-tail keywords are trying to include enough detail to refine the search results so that they match exactly what they're looking for.
This means that they will be less competitive than shorter and more generic keywords.
Search volumes are likely to be lower, but you have a better chance of ranking well, and searchers are more likely to convert.
Do not try to paste them all into your title.
Targeting multiple keywords does not necessarily mean sticking them all together in your title.
The main title of your content should have an H1 tag, and there should be a main keyword.
Do not worry that you will not be able to rank for others; you will do it.
The H1 tag helps search engines know your title and your main subject, but remember that they are better able to understand the intent.
Your priority for the title of your message is to make it attractive so people want to click on it.
Putting too many keywords can make it repetitive, hard to read or unnatural.
Here is an example of a title that has too much to do:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_452_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Too many keywords in a title "class =" alignnone size-full wp-image-36920 "/>
This company tries so much to fit in their rubric that everything does not fit in with the search result.
If you want to rank on the first page of Google, keep your titles short and precise.
Use the title tags.
For your other keywords to be indexed by Google, you can insert them in the main lines of your content as subtitles.
Everyone should have their own H2 or H3 label.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_432_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Tags h1 h2 and h3 in blog posts "class =" alignnone size-full wp-image-36921 "/>
This will help Google's robots and readers understand the intent of your content.
It also breaks down your long form content for easier skimming and reading.
Use your meta description
Your meta description is the text that summarizes the subject of your webpage.
This is only a short excerpt of about 230 characters.
Whenever your page appears in SERPs, the meta description appears under your title.
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_183_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" meta description in search results "class =" alignnone size-full wp-image-36922 "/>
As you can see, the meta description is there to briefly describe to researchers the purpose of the article.
This helps them know which link to click, especially if the titles are too vague or too similar.
The best meta descriptions will make people click on your link to your page instead of other search results.
Not only should you use your meta description as a call to action, but you should also use it as a perfect place to build some of your other keywords.
You can see in the example above that the title has "Google Meta Tags", while meta descriptions also have "meta tags" and "tags".
They also exchanged "Google" for "search engines" in the description.
You can use this tool to create some of your associated keywords in search results, without inserting them into your title or affecting readability.
Do not worry about the density of keywords.
As I said at the beginning of this article, keyword targeting is dead.
This means that trying to reach a certain keyword density should no longer be part of your SEO strategy.
In fact, if your keyword% is too dense, you may be penalized by Google.
What is too dense?
Although there is no perfect number, generally 1 – 3% seems to be a safe haven.
When creating multiple keywords in one part, respect the lower limit of this range.
After all, 3% may seem low, but if you suddenly have ten different variations of the same keyword and they each represent 3% of your total content, that's 30%!
You can see how that would quickly become ugly. Nobody would like to read it.
I do not know how to check your density?
Here is a practical formula:
<img src="https://businessdigit.com/wp-content/uploads/2018/05/1525711338_735_heres-how-to-classify-multiple-keywords-with-one-piece-of-content.png" alt=" Keyword density formula "class =" full-size alignnone wp-image-36923 "/>
Do not focus too much on what the exact number is or should be.
Remember that you should focus on the quality of your content and the value you place on your readers.
As long as you use natural language and your content is easy to read, your density is probably good.
The same points are relevant to the number of different keywords you should include.
After all, I just showed you how you can easily create a list of hundreds of related keywords.
If you think you are trying to insert several different keywords in the body of your message, do not do it.
Try to naturally fit every keyword you want once or twice. If you feel forced, leave it and save it for your next piece.
Whatever you do, make the experience of your readers a top priority. The location, density, and number of keywords should all be a lower priority.
SEO is incredibly competitive and customer engagement becomes more and more important. If you sacrifice the pleasure of the reader to try to "cheat" Google in the rankings, you will not be ranked.
Targeted keywords and keyword stuffing are tactics that do not work anymore.
Due to advances in algorithms and artificial intelligence, the focus must be on targeting intent and customer engagement.
But it's not because you're not targeting the keywords you're giving up on using them.
After all, they help Google understand your intent and match it to researchers.
Google's ability to decipher the intent makes it easier than ever to rank multiple keywords in a single piece of content.
Choose keywords that fit well together. Consider synonyms or questions and phrases similar to your original keyword idea.
You can try using a free tool such as LSIGraph, Seed Keywords or Answer the Public.
You can also simply use Google. It provides three different ways to generate popular related keywords, and it offers it all for free.
Focus on long-tail keywords. Use headers and meta descriptions in the right way and do not focus on keyword density.
If you do all of this, all of a sudden your main content will be ranked for several keywords. He may even find himself in the first place for a keyword that has never been your main goal.
Which tool is your favorite to find relevant and associated keywords?
About the author: Neil Patel is the co-founder of Neil Patel Digital.