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Here's why 6sense bought ZenIQ

6sense, which helps marketers generate and manage leads and B2B accounts, announced early this week the acquisition of ZenIQ, which also helps marketers manage leads and Accounts.

The question is: What does 6sense get from the acquisition that it did not already have?

"We were looking to complete our platform," said Jason Zintak, CEO of 6sense. A few weeks ago, 6sense announced the addition of a new media platform that creates micro-segments and broadcasts ads, based on user behavior and business features. .

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.