6sense, which helps marketers generate and manage leads and B2B accounts, announced early this week the acquisition of ZenIQ, which also helps marketers manage leads and Accounts.
The question is: What does 6sense get from the acquisition that it did not already have?
"We were looking to complete our platform," said Jason Zintak, CEO of 6sense. A few weeks ago, 6sense announced the addition of a new media platform that creates micro-segments and broadcasts ads, based on user behavior and business features. .
[Read the full article on MarTech Today.]
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.