6sense, which helps marketers generate and manage leads and B2B accounts, announced early this week the acquisition of ZenIQ, which also helps marketers manage leads and Accounts.
The question is: What does 6sense get from the acquisition that it did not already have?
"We were looking to complete our platform," said Jason Zintak, CEO of 6sense. A few weeks ago, 6sense announced the addition of a new media platform that creates micro-segments and broadcasts ads, based on user behavior and business features. .
[Read the full article on MarTech Today.]