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How can the new LinkedIn help your small business?

When LinkedIn first appeared, most people were reluctant to join. It was just seen as an online summary – something else you have to update every time you gain a new work experience. More people joined after a while, but they still only connected once or twice a year to update their resumes and click like on the work anniversaries of their co-workers. Then something happened. As more people joined, they started using it more. Then LinkedIn started to release updates and these people brought more people.

Now LinkedIn is the perfect place for professional networking – yes, you can convert your LinkedIn conversations into deeper business relationships that include sales. It's also the best place to find candidates for your business when it's time to grow up. So what has changed?

The first major change was the large number of people with LinkedIn accounts. Between 2011 and 2017, the number of users on LinkedIn has more than tripled. Today, there are 500 million users, more than 9 million businesses, 100,000 new articles published each week and more than 10 million active job offers. . Recruitment and hiring are at the heart of the new LinkedIn.

Then comes the revision of the user experience. Messaging has been simplified and you can now see who is online when you want to send a message to someone. There are more human interactions – no more than posting links or clicking on. There are now real conversations on LinkedIn – and they are not limited to hours of opening. Contributors publish original articles on the publishing platform, and there are even native videos with filters. Other updates are available each week. It helps you build deeper business connections and establish business relationships with people you may not have been able to reach before.

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So, how do you enjoy the new LinkedIn? First of all, just jump and join the conversation. Follow some opinion leaders in your industry. Look for any place you can add to the conversation. Update your profile with a current photo, a relevant cover photo and a biography that tells the story of your personality. If you need help, do not hesitate to contact us – there are LinkedIn professional consultants who help users get the most out of their online profiles. You can even ask your LinkedIn community for feedback to start the conversation. Being the personal brand of your online business can help you get ahead in all facets of business.

LinkedIn is the best place to find candidates for your company's job offers. Nearly 90% of recruiters use LinkedIn to evaluate potential candidates and half of employers do not even consider a candidate if they do not have an online presence. What's more, applicants from LinkedIn are 40% less likely to leave your company during the first six months of employment, thus reducing turnover.

Learn more about the benefits of the new LinkedIn from this infographic!

Source: Sleuth number
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