Influence marketing is becoming one of the most effective ways to increase the awareness of a company. Now that Google is posting reviews of third-party hotels, hoteliers must follow digital marketing trends to stay competitive, including influence marketing.
The hotel industry greatly benefits from the use of influencers in marketing campaigns, particularly among young travelers, who can be significantly influenced on the organization of their trip based social media publications and photos.
Ard na Sidhe Country House, a luxury hotel in Kerry, Ireland, has compiled a new infographic exploring the impact of marketing influence on the hotel industry.
Marketing Influence for Hotels
The computer graphics highlights the extent of the use of the Internet for hotel and travel purposes, indicating that more than 80% of consumers use the social media and content sharing sites for their hobbies and travels.
Seventy-eight percent of travelers are influenced by the recommendations of people they know when they make travel choices, and 63% were influenced by "consumer opinions posted online."
The infographic cites a study by Rhythm One, which revealed that for every dollar spent on marketing influence, the median value earned was $ 2.26.
The research also highlights the benefits of marketing influence for hotel owners. In addition to creating authentic content on hotel and leisure brands and generating interest in a brand, influence marketing also generates traffic to the website or landing pages. of a hotel.
The infographic gives an overview of the marketing strategies of influence for hotels. One of the key strategies implemented by hoteliers is to discover the influencers and their key indicators, including their social platform of choice, the number of their subscribers and the level of commitment.
To join successful hotel brands using influence marketing, hoteliers also need to think about brand alignment and the audience of the influencer and s & # 39; 39 ensure that they match the personality and brand of their hotel.
Take a look at the full influence marketing infographics hotels below.
Image: Country house Ard na Sidhe