The application of the blockchain to the authentication of content is gaining ground and could be reinforced by the effect of zeitgeist imposed by the general regulation on data protection of the EU (GDPR).
GDPR is designed to protect consumers and change the way companies approach consumer data. Although the GDPR does not address the data on the content and its provenance, it marks the beginning of an era of heightened awareness of data and desire for transparency. Given its potential, and given the widespread concern about "false news", one could easily see a scenario in which blockchain has been used to safeguard the legitimacy of internet information around the world.
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