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How GDPR can help drive the use of blockchain for content

The application of the blockchain to the authentication of content is gaining ground and could be reinforced by the effect of zeitgeist imposed by the general regulation on data protection of the EU (GDPR).

GDPR is designed to protect consumers and change the way companies approach consumer data. Although the GDPR does not address the data on the content and its provenance, it marks the beginning of an era of heightened awareness of data and desire for transparency. Given its potential, and given the widespread concern about "false news", one could easily see a scenario in which blockchain has been used to safeguard the legitimacy of internet information around the world.

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Randy Apuzzo is founder and technical director of Zesty.io, a web content management company (WCMS). Hacker from childhood turned entrepreneur at the age of 15, Randy has more than a dozen companies to his credit and today serves as a digital strategist applying both IT and brand marketing. Randy is a visionary in architecture solutions that help brands accelerate and scale their global digital content strategies. He is revered for the empowerment of companies with advanced technology that guarantees agility, cost savings, security and increased market share.

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