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How the end of net neutrality could affect online marketing

The impact on digital marketing of the elimination of net neutrality will be "deep".

This is according to Ryan Singel, a member of the Stanford Law School's Center for Internet and Society and an expert on net neutrality.

If the proposal of the President of the Federal Communications Commission (FCC) Ajit Pai is approved at the meeting of December 14, the operation of the Internet since its launch as a public communication service to the middle of the 1990s will change fundamentally. ]

Since that beginning, analyst David Raab has pointed out that "access conditions were very fair." Your blog and CBS have the same ability to reach users, without the giant organizations benefiting preferences or tariff advantages. in TV or print distribution.

The basic principle, Barbara van Schewick, a law professor at Stanford, recently wrote on Medium: "Internet Service Providers (ISPs) Can not Pick Winners and Losers on the Internet."

This, she noted, was "a well-oiled free market at work".

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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