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How to become better at content marketing – in 4 easy steps

Marketing strategies are not as simple as they once were. Gone are the days of billboards, newspaper ads and brochures. Online content marketing is quickly leading the way as the top marketing choice, because of its ability to reach a wide audience. But did you know that, thanks to a strategic plan, its low cost also benefits many small businesses?

Statistics show that more and more business owners understand the value of content marketing every year. A 2017 Twitter survey revealed that 91 per cent of respondents are involved in content marketing, which is strong evidence to support its popularity and effectiveness. It takes an expert hand to know how to run your content marketing strategy, but only 53 percent of these respondents said they had a content specialist on their payroll. This is proof that many business leaders manage their own content marketing.

How to create content on a budget

If you are one of the thousands of small businesses that are trying to navigate by yourself in the process of successful content marketing, use the following four tips to stay on the page without breaking the bank.

Tip 1: Documenting a Strategy

You do not have to appeal to Marketing 101 to know that a defined marketing plan is a necessity for businesses from all sectors. Due to the huge amount of technology available, marketing plans are no longer simple strategies. The goal of marketing is to reach the largest audience possible, so your platform needs to be wide and varied. The simple monthly update of a company website is inadequate and will not result in a constant amount of internet traffic.

You need to work on developing and documenting a tiered strategy so that your content marketing can reach a wider audience. Use the three methods listed below to target your marketing to a responsive audience using the most cost-effective means:

1. Identify (or redefine) your audience. If you have not already done so, you need to create an individual character for the audience you want to reach by determining the target age, gender, lifestyles and incomes . Think of your content marketing as light through a magnifying glass, concentrating the light beam in a specific area. This will save you the costs associated with marketing for audiences that do not respond. From there, decide how this individual can spend his time online. Do they like blogs, social media or news content? This will determine the type of content you need to deliver.

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2. Create a copywriting calendar. Create an exceptional editorial calendar to make sure you stay consistent when your content is served. It will tell you when the content should be created and how often it should be distributed. Your audience will depend on your consistency, and your site will become a trusted resource for your customers.

3. With the help of your editorial calendar, you can follow a consistent distribution timeline. Never neglect content targeting and timing when you are marketing content on a limited budget. You need to publish the content for the right people at the right time. Do not be afraid to be creative with your content, but make sure that it is appropriate for current events. Holidays, major sporting events and important news can all be related to your marketing strategy. This will generate more traffic, be more appealing to your audience and bring you the most for your money.

Tip 2: Mix your content

Variety is the spice of content marketing, especially when you're working on a strict budget. You should change your content topics as well as your delivery method. Do not settle for short texts on the blog or social media account of your website. Browse websites and timelines to understand what your target audience is talking about and use it to your advantage. The industry news, trends and new laws that affect your audience are always helpful.

If your content is a one – week article, consider combining it with a video or podcast the next day. Create memes if you think your audience will appreciate them. If you're not technologically inclined, a quick Google search "how to create cheap marketing videos for blogs" can help you. It is also possible to reuse videos or memes for your own use, as long as the copyright does not apply.

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You must also alternate the format and length of your content. This can take the form of short, concise messages of 400 words or much longer articles. If you have time, create long publications or white papers. Ebooks are also an option that can separate you from competitors and justify your brand as an informative and thorough resource. The creation of different formats will allow you to be as well versed and flexible within your market. People like to trust the companies they do business with, so educate them, open conversations, and invite them to take advantage of your marketing content.

Tip 3: Recruiting Guest Posters

A creative and free technique for creating content involves inviting guest posters to contribute to your media platforms. Many business experts, bloggers or other professionals would like to help publish their names. When guest posters create original messages for your sites, you receive free content while receiving advertising. It's a win-win situation for both parties.

And do not forget to be creative with your choice of guests. Former customers of your company, experts in your field and local celebrities are all possible options. Be open to anyone who can provide high quality free content that your audience would like. If you choose to market with this option, be sure to include a button for invited submissions on your website to help recruit posters.

Tip 4: Hire Outside Assistance

The marketing task of your content may seem daunting or time consuming, but it is still possible to hire someone to do it for you. If that is the way you choose, be aware of a few red flags, especially if you are trying to market your content on a tight budget.

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Freelancers are an option, but they are usually the most expensive option. Many freelancers charge up to $ 200 per post. On the other side of the coin, there are seemingly reliable US companies that often subcontract their projects to non-native English speakers. This option is often very cheap, about $ 10 per item. As you can imagine, the quality of writing is low and can result in rank penalties.

The safest option for hiring a company is to stay somewhere in the middle of these two options. With a strict budget, you need to find reliable but affordable options for content creation. Look for a company that offers fixed prices and hires only writers and writers in the United States. This affordable option will help you keep up with your budget while delivering the high quality content your audience deserves.

Last year's marketing trends are an indicator of the importance of content marketing in 2018. Your company should be involved in content marketing to stay competitive in your industry. If you are too busy or do not have the staff to create the strategy and content yourself, make it a priority to hire an affordable business to do it for you!

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