When you're a freelancer, your customers are your bread and your butter. Therefore, it is important to keep them happy and want to come back for more.
Here are some simple ways to make sure your customers become regular customers and keep coming back for more.
How to keep customers coming back
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If you want your clients to come back for more services from you, it's important that you do a good job. Of course, not all customers will go out and tell you that they are happy or unhappy.
You may need to ask for comments and constructive criticism from them. Even if you get a negative answer, it is best not to have any information at all. This gives you the opportunity to do things right and get them back to you to find out more.
Setting up a regular monthly meeting can help. This allows your client to tell you how he feels things are going. You can meet by phone, videoconference or a method you agree with.
Offer Useful Suggestions
The other side of the coin that might encourage your customers to come back longer is to offer helpful suggestions. When you see something that could be improved, for example, let them know in a favorable way.
Your customer will appreciate your franchise, whether it acts according to your idea or not.
Correcting problems quickly
In any business relationship, problems inevitably arise. When they do, correct them as quickly and efficiently as possible.
If the mistake was on your part, confess it, fix it and move on. Trying to minimize the problem or not take responsibility for it will make you lose their respect. In addition, it could lose you their repeated business.
Hit your deadlines
If you regularly reach your deadlines, your customers will probably come back longer. If you can meet your deadlines earlier, you are more likely to do so. This is especially true if you are also doing a remarkable and accurate job.
Creating Sets of Services
Another way to get your customers back is to offer them bundles of services. You could include more than one thing.
For example, you can create a package that includes blogs, social media management, and the creation of newsletters for a single price. Make sure what the package offers meets their needs or help their business grow.
Submit a maintenance contract
You could ask your customers to come back by offering a recurring service like website management. The package could include some monthly updates plus a maximum number of hours of work each month.
Going beyond their expectations
A sure way to get your customers to come back for more is to go beyond their expectations. Doing an acceptable job is good. But, if you "wow" them, you will have a loyal customer for a long business relationship.
However, another reason to go beyond their expectations is that they will recommend you to others in the company. This can increase your business simply by word of mouth.
Your customers are important to the success of your business. Therefore, it is important that your customers come back for more services if you can. Use these tips and ideas to help you do that.
Reissued with permission. Original here.
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