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How to Market Your Mobile Application: 5 Tips for More Downloads

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You finally did it.

You have successfully launched the mobile application of your company. After investing tons of time, energy and money, you have successfully put your application on the market.

And then … the crickets. You only get a few downloads. It seems that no one is interested in what you offer. Apparently, mobile apps are not a project "build it and they will come".

Tips for the Commercialization of Mobile Applications

Chances are, the question is not the application itself, but the fact that no one knows that it exists. That's why it's important to market your app effectively so that people become interested. This post will give you five practical tips to help you get your mobile application in front of more eyes.

Starting customer blogs

If you want more users to download your app, you need to increase your visibility and grow your audience. It takes time, but if you are diligent, you can establish authority with a larger group of people and earn more downloads.

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While creating content on your website is extremely important, it is also a good idea to leverage other audiences. It is there that intervene the guest blogs. If you are able to post content on a wider variety of blogs, you will reach more people.

Be sure to target the blogs that fit your niche so you can meet people who are interested in what you are proposing. You might also consider consulting technology publications.

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The key point to remember is that your guest blog posts should not be too promotional. Nobody wants to read a sales pitch of 500 to 800 words. Instead, focus on providing quality content. Give the reader something that he did not have before reading your piece.

Most sites will allow you to include a short biography with a link. Make sure to include a link to your app and your website if possible.

Get five stars from the review

Getting positive reviews is critical to the success of your marketing efforts. Before downloading an application, users usually check reviews first. Positive reviews provide the social proof you will need to encourage more people to download your app.

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The key is to make sure your users have an easy time to use your application. If your application is running slowly and is difficult to use, it is more likely that consumers will leave negative reviews.

Before launching the application, you must make sure to thoroughly test its features. Make sure it's fast, smooth and easy before making it public. Of course, if you have already started the application, it's not too late to make sure you reconfigure the design to promote positive reviews.

In addition, you want to make sure that you also request a review. Soliciting feedback from your user will give you valuable information to help you improve their experience. Of course, if your application already delights them, asking for a review will increase the number of positive comments you will receive.

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Contact Influencers

Let's face it, you will have to work hard to market your mobile application effectively. This is not an overnight process. However, if you are smart, you can get other people to help you gain more exposure.

Try to reach bloggers and members of the media. Target influencers in your industry and talk to them about your app. If your product is interesting enough, they might want to cover it. Encourage them to try and examine it.

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There are tons of blogs you can choose from. Try to look at publications that fall in your niche and go after the first ones. Getting your app in a blog takes persistence, but you do not want to be too aggressive. Give the person in charge enough time to respond before proceeding.

Optimize for the App Store

Another step to follow is to use the optimization of the application store. This will help you get more visibility on the app store on which your app is being featured. The optimization of the App Store is similar to search engine optimization in that it facilitates the search of your application by the consumers.

When writing your description, be sure to use the right keywords. You want to know what users will type when they search for topics related to your application. You might even want to hire an editor who can make your mobile application easier to find and more appealing to potential users.

Reserving Competitions

Finally, you should consider holding contests to attract more downloads. Of course, you need to make sure the contest is related to your app and its features.

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Here is an example. Let's say your app helps fishing enthusiasts find fishing spots. You can hold a contest in which you offer free fishing gear to those who enter. This may require a small investment, but if you attract enough participants, you will get more downloads.

Another benefit of the contests is that it becomes easier to get exposure through word of mouth. A person can download your app to participate in the contest, but if she likes to use the app, she will tell her friends.

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Final Thoughts

Getting more people to download your mobile application is not easy. But with perseverance, you can develop a marketing plan to attract more users who might be interested.

The tips in this article will help you win more users over time, but remember, it's a marathon, not a sprint. Keep moving forward and you will see success.

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