By 2022, online retail sales are expected to exceed $ 700 billion, and the future of brick and mortar stores seems uncertain. The attraction of online shopping is obvious: wider selections, no lines or crowds and ease and general comfort.
But retailers still have a lot to gain by investing in in-store experience, particularly with respect to brand exposure and collection of customer information.
Physical stores still offer consumers a place to see and smell the products that interest them, and at a time when once-popular stores go bankrupt, retailers need to determine how to take advantage of these in-store benefits for their business. adapt to changes. purchasing behavior.
To stay in the running, retailers are changing their store formats to create an experience that encourages consumers to build a stronger, more loyal relationship, encouraging consumers to visit stores with extreme personalization and brand experiences. unique.
Here are some ways that retailers can implement their in-store presence to make it unique for the consumer.
[Read the full article on MarTech Today.]
The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.
About the author
Rohit Gupta leads North America's consumer and media digital strategy strategy with Wipro Digital. Prior to Wipro Digital, he held various executive positions within the retail industry, driving digital transformations through customer-centric solutions for e-commerce and in-store experiences. He holds an MBA from Cornell and oversees various start-ups in the Bay Area.