By 2022, online retail sales are expected to exceed $ 700 billion, and the future of brick and mortar stores seems uncertain. The attraction of online shopping is obvious: wider selections, no lines or crowds and ease and general comfort.
But retailers still have a lot to gain by investing in in-store experience, particularly with respect to brand exposure and collection of customer information.
Physical stores still offer consumers a place to see and smell the products that interest them, and at a time when once-popular stores go bankrupt, retailers need to determine how to take advantage of these in-store benefits for their business. adapt to changes. purchasing behavior.
To stay in the running, retailers are changing their store formats to create an experience that encourages consumers to build a stronger, more loyal relationship, encouraging consumers to visit stores with extreme personalization and brand experiences. unique.
Here are some ways that retailers can implement their in-store presence to make it unique for the consumer.
[Read the full article on MarTech Today.]
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